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Jeff Fish

FounderCEO

Bio

Jeff Fish is the Co-Founder and Co-CEO of Intelo.ai, a merchandising AI platform for luxury and specialty retailers. He has over 20 years of experience in enterprise technology, with deep expertise in the Chinese market. Before Intelo.ai, Fish worked at Symphony Talent under Rupesh, who was CEO there, before going on to co-found Chatley, a WeChat management platform, in 2015. Chatley was acquired by Salesforce around 2020, after which Fish took a leadership role at Salesforce helping bring Salesforce on Alibaba Cloud to market. Fish co-founded Intelo.ai with Rupesh on a 50-50 equity split, with Fish running business operations and Rupesh leading product and engineering. The company launched as generally available in early 2025, reached $250,000 ARR by year-end 2025, and scaled to over $2 million ARR across 12 customers by mid-2026.