Jeff Fish
- Co-Founder & Co-CEO at Intelo.ai
GetLatka interview
How Intelo.ai Reached $2M ARR Across 12 Customers Including Balenciaga (Interview with Co-Founder & Co-CEO Jeff Fish)
Jeff Fish (Co-Founder & Co-CEO of Intelo.ai) spoke to Nathan Latka on July 17, 2026.
Intelo.ai figures from the interview
- Customers (2026)
- 12
- Agent Team Annual Price Range (2026)
- $150K to $450K
- Gross Churn (2026)
- 0%
- Team Size (2026)
- 28
“We launched early last year. We've had zero churn. We have twelve customers live on the platform. We're over two million ARR. we've had two of those twelve upsell themselves in the first 12 months. So so far, so good.”
“No, no, no, no, no, no. We did quarter million total last year, which is our first year generally available. Then we added almost a million in ARR in Q one. Then we added an additional million plus in Q two. So we're over two million total.”
“Founder led sales. Yeah. So Rupesh, my co-founder and co CEO, myself, and we have another gentleman in in Europe, Vasilis, who came out of luxury. So we're focused on luxury and specialty. The first five were very much founder led. Now we have two enterprise sellers. We've got consultants that are working with us, and we're we're growing pretty rapidly now.”
Bio
Jeff Fish is the Co-Founder and Co-CEO of Intelo.ai, a merchandising AI platform for luxury and specialty retailers. He has over 20 years of experience in enterprise technology, with deep expertise in the Chinese market. Before Intelo.ai, Fish worked at Symphony Talent under Rupesh, who was CEO there, before going on to co-found Chatley, a WeChat management platform, in 2015. Chatley was acquired by Salesforce around 2020, after which Fish took a leadership role at Salesforce helping bring Salesforce on Alibaba Cloud to market. Fish co-founded Intelo.ai with Rupesh on a 50-50 equity split, with Fish running business operations and Rupesh leading product and engineering. The company launched as generally available in early 2025, reached $250,000 ARR by year-end 2025, and scaled to over $2 million ARR across 12 customers by mid-2026.