Joe Ogden
- CEO at Discoveroo
GetLatka interview
How Discoveroo Reached $10,000/mo and 6 Customers with Personalized B2B Email Outreach (Interview with CEO Joe Ogden)
Joe Ogden (CEO of Discoveroo) spoke to Nathan Latka on August 19, 2021.
Discoveroo figures from the interview
- Monthly Revenue (2021)
- $10,000/mo
- Active Customers (2021)
- 6
- Standard Package Price (2021)
- $1,700/mo
- Team Size (2021)
- 2
“So basically what we do is we provide done for you email outreach. So we work with you, we send email campaigns from your, you know, as your sales reps, we contact ideal prospects, we send advanced personalization within that email as well to generate the interest, generate the response from the prospect.”
“Our standard package is $1,700. We actually were charged €1,400. Yeah. About $1,700. That's for the standard package, is 200 prospects per month. But generally we see clients start on that package and then move up to one of our bigger packages like 400 prospects or 600 prospects per month depending on what they're trying to achieve at the start.”
“the standard response rate to cold outreach is somewhere between 7 and 8.5%, but because of the advanced personalization, we get a 13 to 15% response rate generally.”
Bio
Joe Ogden is the founder of Discoveroo. His background is in software sales and business development for the likes of Autodesk, Snow Software, and on behalf of Dell Boomi. Joe previously worked as a music agent in London, UK.