Bio
The driving force behind Effitrac, Founder and CEO Logesh Velusamy has over 15 years of experience in Business Turnaround, Change Management and Business Modelling. While he comes from a family that owns businesses in sectors like Electrical Wholesale Trading, Poultry, Feed Manufacturing, and Apparel Manufacturing, his keen interest in engineering and in technology led him to pursue his BE in Electronics and Communication from Coimbatore Institute of Technology. He then went on to work as Tech Lead at IBS Software, a leader in IT Solutions for the Travel, Transportation and Logistics (TTL) industry, and at Accenture, a global professional services leader. He is an accomplished Technology Architect across various domains as well as regions, including USA, Middle East, Sri Lanka and Africa. After his long stints at various organisations, Logesh came back to Coimbatore, his hometown, to take over running his family’s businesses. His technology experience and intuitive understanding of the difficulties faced by business owners led him to work on creating a complete technology solution for managing business processes, especially for MSMEs, and launched Effitrac in 2012.