Markku Vuorinen
- Co-Founder and CEO at Homie
GetLatka interview
How Homie Got to 20 Paying Customers in 3 Months with Outcome-Based Pricing and Network-Led Growth (Interview with Co-Founder and CEO Markku Vuorinen)
Markku Vuorinen (Co-Founder and CEO of Homie) spoke to Nathan Latka on May 19, 2026.
Homie figures from the interview
- Customers (May 2026)
- 20
- Total Funding
- €1.5M
- Full-Time Team (May 2026)
- 5
- Year Founded
- 2024
“Yeah, yeah, like we have now like with few months, like we have doubled the revenue and now in the third month we are looking like 100k ARR, but still like not yet commercializing this fully.”
“I think for us the main thing was about the pricing. like still, I think like fixed price user-based pricing is kind of like the most common. But what we figured out was like, what if we turn it to outcome-based? So how we are pricing is that we are pricing like if we are getting meetings for you through those one intros. So in a way it's like a win-win situation, like positive ROI. We refund it, we don't hit the goals. So that's quite like, we are lowering the barrier to try it.”
“So we called Antler, they give you like a day zero fund that's super low. We managed to build better with that money and then we raised the pre-seed earlier this year. That was like one and a half million euros.”