Bio
Founded Purlem.com 10 years ago. Peaked at 250k ARR w/ no employees. Now in "maintenance mode." Co-founded Tend.io 4 years ago to make it easy to see what marketing is working. Diagnosed with cancer last year. 4 kids under 6.
Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
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