Mateo Folador

BIO

Natural born entrepreneur , passionate about technology and developing new and better ways for people to reach their full potential. In a previous startup (an online restaurant guide) 7 years ago he created a referral online activity for the launch, in order to increase subscriptions, if people referred 5 friends they won some prices , but if they referred more than 30 they could win 52 dinners in fancy restaurants, they did many experiments with copy, referrals loops, etc. before going live, the goal subscribe 35.000 people, we launch on a Friday at 7 pm, and on Monday we already had 25.000 subscribers, we where able to subscribe 175.000 , the activity was only for Colombia, and it was so successful that it went viral in Chile and Argentina also, they had 325.000 subscribers from Colombia, more than 2 million referrals.