Bio
Matthew Marx runs product management for Evocalize. Prior to founding Evocalize, Matthew was Director of Product Management at Bazaarvoice, responsible for media products, network and syndication products, and was charged with leading new venture development where he incubated Media, and investigated SMMS, and mobile solutions. Before joiningBazaarvoice Matthew spent over 12 years in technology and business as the head of technology at the MassPRIM investment fund responsible for technology, social, and assisting with venture capital investments, a Principal at PA Consulting Group, London, focusing on technology strategy for large brands, and a senior manager for Oracle Retail's 360Commerce store systems product line. Matthew holds an MBA in Entrepreneurship and Global Strategy from Babson College. He is a technology-oriented marketer, and see technology as a means to achieve increased business performance through greater customer relevance and intimacy. MBA degree in Entrepreneurship & Global Strategy from Babson College. Specialties: Marketing Technology Strategy Technology Strategy Advertising (Display w/ CPM, CPC, CPA; Data segmentation & targeting) Big Data Social Networks Social Software SaaS Software Development Methodologies Product Management Leadership Innovation Invention Entreprenuership Sales & Marketing