Bio
Boasting a Master’s degree in Econometrics, a postgraduate diploma in marketing and several years’ experience in marketing research, Michael has developed an abiding passion for data and its real-world applications in marketing. After 8 years building the European standing of AT Internet (market leader in web analytics according to Forrester Research), Michael has become a renowned expert in all aspects of Tag Management, including the attribution, control and activation of client data. He is regularly invited to give talks at European conferences and actively helps construct effective strategies for clients.