Neel Parekh
- Founder at MaidThis
GetLatka interview
How MaidThis Hit $100K Per Month in Gross Booking Volume Cleaning Vacation Rentals (Interview with Neel Parekh)
Neel Parekh (Founder of MaidThis) spoke to Nathan Latka on July 20, 2021.
MaidThis figures from the interview
- Gross Booking Volume (July 2021)
- $100K per month
- Homes Cleaned (July 2021)
- 600
- Customer Acquisition Cost (residential) (2021)
- $66
- Average Order Value (2021)
- $140
- Team Size (2021)
- 10
“I started this in 2013. I was working in tech venture capital for a few years before doing this kind of as a side hustle. So now I am running two corporate locations for this and we have two franchises as well. So we just started the franchise operations a few months ago.”
“There is kind of a gap in the market where a lot of short term rentals have popped up at Airbnb, VRBO, things like that, and they need a proper cleaning service, which could use a lot of tech, right? Typically, a lot of cleaners are not very tech savvy, but these vacation rentals have quick turnovers.”
“We have, and there's two different amounts. One would be for regular residential and one would be for vacation rental. Ours is probably about, I think last time I calculated a CAC for regular residential, I think it was about $66.”
Bio
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