Bio
Bing is a pioneer in the area of mobile messaging for healthcare, with a special interest in underserved populations. Together with Bern Shen, MD, she founded HealthCrowd to apply behavioral change techniques mastered from her prior experience, to the healthcare industry. She was most recently VP & GM at Tribal Fusion, a top 5 globaldigital ad network, heading up their in-text advertising business. Previously, she served on the management team of consumer shopping start-up, iStorez (acquired). At Netblue (now Epic Media), she tripled their display advertising business to $25M+ while bringing it back into profitability, grew their affiliate revenue by over 10x and was responsible for building hundreds of compelling consumer experiences. In her free time, Bing advises early-stage media and healthcare IT start-ups. Bing started her career in software development at Hewlett Packard, holds a BS in Computer Science from the University of Wisconsin - Madison, and an MBA from Cornell, where she was an SC Johnson Merit Scholar. She is also a Springboard Enterprises Life Science entrepreneur.