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Norbert Hüthmayr

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How AutoForward SMS Grew from $7,200 to $120K ARR with 992 Customers Through Organic SEO (Interview with CEO Norbert Hüthmayr)

Norbert Hüthmayr (CEO of AutoForward SMS) spoke to Nathan Latka on April 26, 2022.

AutoForward SMS figures from the interview

Annual Revenue (2022)
$120K
Paying Customers (2022)
992
ARPU (2022)
$10
Gross Churn (2022)
8%
Team Size (2022)
2
“I find it interesting to pick something that already has traction and because it's the hardest part, quite frankly, to find the the product market fit is probably the most difficult part. And if you can shortcut it, yeah, why not?”
“I bought it for $7,500, I think, because the owner had the deal lined up, but the guy who bought it before me never sent the money, never did the transfer, and so owner reached out to me and said, hey, I have fell through, you can have it. I was like, yeah, I like it, but I'm only paying this amount. And she was like, yeah, here, take it. And so I got it for a really good multiple,”
“the power users, I wanna say, that use the app the most basically got it for free, like they paid 99¢, and when I took over the app, I restructured the pricing and I said, well, this is a feature that helps you, so I should be earning, and I made it a paid feature essentially. And that was the best thing that I could do”

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Bio

Software Dev & Online Entrepreneur looking to buy and scale offbeat internet businesses.

Company

AutoForward SMS

Grand Rapids, United States · Founded 2021

Revenue
$144K
Team size
2
Customers
992

Company profile →CEO interview →