Paris Childress
- Founder and CEO at Hop Online
GetLatka interview
How Hop Online Used Paid Ads to Grow Output.com's SaaS Product from Zero to 100,000 Customers (Interview with Founder and CEO Paris Childress)
Paris Childress (Founder and CEO of Hop Online) spoke to Nathan Latka on November 17, 2020.
Hop Online figures from the interview
- Output.com SaaS Customers (2020)
- 100,000
- Output.com Daily Trials (2020)
- 1,000 per day
- Output Arcade Trial-to-Paid Conversion (2020)
- 60%
- Year Founded
- 2009
“I don't know how I squeaked in, Nathan. I figured I wasn't gonna raise any alarm bells, but, yeah, we're an agency.”
“Output.com is one of our largest SaaS customers. They recently raised $45,000,000 from Summit Partners about a month and a half ago.”
“When we started working with output.com, they were only traditional software and we helped them pivot and launch their SaaS product about eighteen months ago and basically got them from zero to a 100,000 customers in about sixteen months.”
Bio
Since 2009, Paris has founded and run Hop Online, which has pivoted in recent years to focus entirely on SaaS growth marketing. Services include SEO, content marketing, paid search, paid social, CRO, data analytics, and creative. From 2014-16, Paris was Country Manager for Google in Bulgaria. Today, Hop Online serves several high growth SaaS companies that are pursuing exponential scale ahead of or in response to investor financing.