Patrick Stiles
- CEO and Founder at Vidalytics
GetLatka interview
How Vidalytics Bootstrapped to Around $10K a Month Competing with Wistia (Interview with Founder Patrick Stiles)
Patrick Stiles (CEO and Founder of Vidalytics) spoke to Nathan Latka on July 23, 2018.
Vidalytics figures from the interview
- Revenue Run Rate (2018)
- $120K run rate (around $10K a month)
- Paying Customers (2018)
- 250 or fewer
- Average ARPU (2018)
- $100 per month
- Monthly Logo Churn (2018)
- 5.7%
- Team Size (2018)
- 5
“Our average is a $100 a month, but it can go up to a thousand for some of our users.”
“So our logo churn is about 5.7%.”
“What we have found is that a lot of the people that are churning are... have a very low monthly ARPU. So they're probably just not getting value out of it. Like, they're not using it. They're still trying to kinda figure out their conversions. The people up the scale that are paying us more money are definitely not churning nearly as much.”
Bio
Patrick Stiles is a serial entrepreneur. Having started half a dozen businesses in diverse areas such as human resource consulting, physical health products, publishing, a marketing agency and software business. He's sold millions online and also traveled around the world - having lived (albeit briefly) in 8 different countries and visited 39 in total. Before entrepreneurship Patrick was a proud salesman -- selling everything from newspaper subscriptions in grocery stores to cold calling CEOs pitching high risk oil investments.