Rajesh Bhattacharjee

BIO

CEO and Co-founder at Pickcel. Co-Founded www.pickcel.com (Lanesquare Technology Pvt Ltd) Pickcel is a cloud-based digital signage platform for running a large scale display network for various industry verticals and DOOH Advertising. We believe Pickcel can bring in a paradigm shift in digital signage space leveraging its state of the art technology. Our core objective is to engage the audience - visually, creatively, consistently and contextually. Communication gets high visibility with Pickcel thus creates impact. Pickcel has brought in mobile technology to power big digital screens which is going to be a key medium driving digital signage in large retail outlets & DOOH Advertisement. With faster penetration and ever-increasing internet bandwidth, digital signage is poised to become a force which businesses cannot ignore any longer. Organizations are realizing this can help in improving their both top and bottom-line growth. Also, the increased footprint of smart screens and mobile devices will make this domain more exciting. We are now witnessing a huge surge in interest for digital signage from retail chains, large enterprises, transportation, hospitality, healthcare and startups (specifically, aggregators). Pickcel enables communicating through rich contents - HD Video, Images, Live TV, YouTube, Social and RSS feeds, feeds from 3rd party applications Some of our leading clients are like Amazon, Unilever, Decathlon, Etisalat, Embassy group, Asian Paints and NEC. Though small screens are at the helm of advertising but BIG outdoor screens are here to stay to create a larger and prolonged impact on the mind space. And we at Pickcel are innovating almost on a daily basis to make this space more exciting :-)