Rob Farrow
- CEO at Aisleplanner
GetLatka interview
How Aisleplanner Reached 8,000 to 10,000 Paying Customers and 100% Annual Growth with a 7-Person Team (Interview with CEO Rob Farrow)
Rob Farrow (CEO of Aisleplanner) spoke to Nathan Latka on November 25, 2018.
Aisleplanner figures from the interview
- Paying Customers (2018)
- 8,000
- Avg Revenue Per User (2018)
- $40 per month
- Annual Growth (2018)
- 100%
- Annual Churn (2018)
- Just over 4%
- Team Size (2018)
- 7
“We're a platform as a service. First of all, we're targeting wedding and event industry. We've been at it for about four plus years. We saw a large demand in that space to basically upgrade the technology platforms that were currently available.”
“It's SaaS, it's a monthly subscription fee based on the volume of weddings you plan on the platform.”
“Average is about $40 a month right now. And that provides you a laundry list of services, a very impressive list.”
Bio
With 25 plus years of experience in building, designing and implementing strategic marketing programs I am a firm believer in asking "why" and challenging industry norms. Throughout my career, I have been fortunate to have worked with several great companies in the technology, consumer product, automotive, hospitality and entertainment sectors each with a unique set of demands and needs. I have taken this collective experience into my role as CEO with AislePlanner, where my focus has been on creating a solid corporate foundation, developing our brand DNA and delivering the highest quality customer experience through best in class product.