Taj Forer
- CEO and Co-Founder at Fabl
GetLatka interview
How Fabl Grew Over 200% a Year Serving Enterprise Content Marketing Clients (Interview with CEO Taj Forer)
Taj Forer (CEO and Co-Founder of Fabl) spoke to Nathan Latka on March 12, 2018.
Fabl figures from the interview
- Annual Growth Rate (2018)
- Over 200% per year
- Typical SaaS Fee (2018)
- $60K per group per year
- CAC Spending Cap (2018)
- $20K per $60K account
- Total Funding
- $1M
- Team Size (2018)
- 24
“We typically charge a 60 k annual SaaS fee per group using the platform.”
“We've raised only about a million bucks of external capital.”
“We're growing at over 200% a year right now, just in terms of growth rate.”
Bio
Taj Forer is an experienced publisher, digital media and software executive with deep roots in design, product design, brand, strategy and innovation. He is Cofounder of Fabl, the branded content publishing SaaS platform, and Daylight, the internationally-celebrated media company (currently celebrating its 15-year anniversary). Forer has worked with countless global brands to facilitate meaningful consumer engagement through bleeding edge digital content experience. Forer is the author of two books of his own critically-acclaimed art photography, and his artwork can be found in permanent collections such as those of the J. Paul Getty Museum (Los Angeles), the North Carolina Museum of Art (Raleigh, NC), the Fidelity Investments Collection (Boston, MA), the Sir Elton John Collection (London, UK), among many others.