Thai Lee

BIO

A passionate believer in the disciplines of Sponsorship and Experiential Marketing™ for over five decades. He was inspired to create XMC with his Co-Founder based on the shared belief that our industry leading team can build and create brand value for our clients through our process driven expert counsel, executional excellence and measurement analytics. Prior to XMC, Peri was Vice President with MolsonCoors, responsible for the development and execution of sponsorship and experiential campaigns for key brands. Previously, he worked on client solutions for McDonald's, American Express, Coca Cola, Blackberry, P&G, Subaru, among an array of other clients. He also led IMG Canada's consulting practice and founded ESI Canada (sold to The Marketing Store Worldwide) an integrated sports marketing agency working with leading brands and properties.