Valerie Peck
- CEO and Founder at SuiteCX
GetLatka interview
How SuiteCX Reached $708,000 in Pure SaaS Revenue as a Bootstrapped Company, Then Sold to QuestionPro (Interview with CEO Valerie Peck)
Valerie Peck (CEO and Founder of SuiteCX) spoke to Nathan Latka on March 22, 2023.
SuiteCX figures from the interview
- Pure SaaS Revenue (2022)
- $708,000
- Largest Customer Contract (2022)
- $550,000
- Year Founded
- 2008
“We plug a hole for QuestionPro because they didn't have a tool to pull a lot of their different products and tools together. And they fill a lot of little holes for us because they have the tools that we normally use on the consulting side of the business.”
“We did have a board, but they're very flexible and have been with me because they the two three of them were my my partners or the founders of Peppers and Rogers.”
“We are a qualified QSBS company, which in short terms means that we incorporated under the terms that if we stayed in business for five years and then we sold under this particular incorporation phase, we had no capital gains for any of the shareholders.”
Bio
Valerie focuses on driving Customer Success, Customer Experience Management, Segment driven marketing, Demand Generation, Knowledge and Methodology Management, CRM and Marketing Automation Solutions for both B2B/B2C as well as tactical retention, acquisition and loyalty programs. She has signification Program and Project management experience based on managing long term strategic and technical transformations. Valerie brings her 20 years of experience to her firm that focuses on strategy through tactical execution. She is co-founder of a multifaceted visualization methodology and tool set called Suitecx. Valerie has a B.S. in Marketing as well as an MBA from the University of Southern California.