Vladislav Podolyako
- CEO at Folderly
GetLatka interview
How Folderly Reached 100 Customers and $1,500 ARPU in Under Nine Months, Bootstrapped (Interview with CEO Vladislav Podolyako)
Vladislav Podolyako (CEO of Folderly) spoke to Nathan Latka on July 14, 2021.
Folderly figures from the interview
- Customers (2021)
- 100
- Average MRR per Customer (2021)
- $1,500
- EBITDA Margin (2021)
- 20%
- Team Size (Folderly) (2021)
- 20
- Gross Churn Rate (2021)
- 10%
“On we're starting to bill our clients $200 per month as the minimum subscription. On average, we charge our clients or whatever check, it's around $1,500 per month. So they scaled up in the system when they see the results.”
“So first of all, since email marketing, our bread and butter, we heavily invested into the outbound marketing. So we have, like, SDR who handle the appointment setting, the guy who handles calls with me, and we, like, this is the first source. So open marketing and other source, we heavily starting to spend to content marketing, SEO, and organically, we're getting around so not converted, around 100 leads per month plus outbound leads.”
“Our average conversion rate around 10 plus. So at the beginning when I like, mostly involved in sales, it was, like, 25 because, like, founders can easily sell until you know what to say. And our average conversion around 10%.”
Bio
Founder and CEO of Belkins and Folderly. Technology maniac. Interested in innovations.