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How Brilliance Web Design CEO Lori McDonald grew Brilliance Web Design to $2.9M revenue with a 26 person team in 2025.

Implements results-oriented digital commerce software and services for manufacturers and distributors. Specializes in working with EPiServer, BigCommerce, Insite, and inRiver, among other platforms

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Brilliance Web Design Revenue

In 2025, Brilliance Web Design's revenue reached $2.9M. Since its launch in 1998, Brilliance Web Design has shown consistent revenue growth.

Brilliance Web Design Revenue GrowthReported revenue / ARR by year$0$750K$2M$2M$3M$4M199820002002200420062008201020122014201620182020202220242025$0$3MSource: GetLatka.com
YearMilestone
2025Brilliance Web Design Hit $2.9m revenue in September 2025
1998Launched with $0 revenue

Brilliance Web Design Valuation, Funding Rounds

Brilliance Web Design's most recent disclosed valuation is $8.6M.

Brilliance Web Design is a bootstrapped E-Commerce Software startup. Founded in 1998, Brilliance Web Design has grown to $2.9M in revenue without raising any venture capital or outside funding.

As a self-funded E-Commerce Software SaaS company, Brilliance Web Design has built its business with no outside investment.

Brilliance Web Design Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$119981998 cumulative: $0 • 1998 Founded: $01998 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Brilliance Web Design Employees & Team Size

Brilliance Web Design employs approximately 26 people as of 2026.

Brilliance Web Design has 26 total employees in different roles and functions.

Brilliance Web Design Team GrowthReported headcount over time061218243019982000200220042006200820102012201420162018202020222024002626Source: GetLatka.com
YearMilestone
2024Reached 26 employees (July 2024)

Founder / CEO

Lori McDonald

Lori McDonald is listed as Founder / CEO at Brilliance Web Design.

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Customers

We do not have customer count information for Brilliance Web Design yet.

Frequently Asked Questions about Brilliance Web Design

What is Brilliance Web Design's revenue?

Brilliance Web Design generates $2.9M in revenue.

Who founded Brilliance Web Design?

Brilliance Web Design was founded by Lori McDonald.

Who is the CEO of Brilliance Web Design?

The CEO of Brilliance Web Design is Lori McDonald.

How much funding does Brilliance Web Design have?

Brilliance Web Design raised $0.

How many employees does Brilliance Web Design have?

Brilliance Web Design has 26 employees.

Where is Brilliance Web Design headquarters?

Brilliance Web Design is headquartered in Milwaukee, Wisconsin, United States.

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Compare Brilliance Web Design to the industry

Brilliance Web Design operates across multiple industries. Browse revenue, funding, and growth data for Brilliance Web Design in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Brilliance Web Design Revenue 2025: $2.9M ARR (Bootstrapped)