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2024 Revenue

$59M(Est.)

Funding

$0

Team

195

Founded

2010

Swoon Group Revenue (2024)

A fast growing talent and consulting firms with an expanding client roster of notable companies and talented professionals

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Swoon Group Revenue

In 2024, Swoon Group's revenue reached $59M. Since its launch in 2010, Swoon Group has shown consistent revenue growth.

Swoon Group Revenue GrowthReported revenue / ARR over time · latest figure estimated$0$12.5M$25M$37.5M$50M$62.5M20102012201420162018202020222024$0$59MSource: GetLatka.com
YearMilestoneSource
2024Swoon Group Hit $59m revenue in June 2024Estimated
2010Launched with $0 revenue

Swoon Group Valuation, Funding Rounds

Swoon Group is a bootstrapped Other Agency startup. Founded in 2010, Swoon Group has grown to $59M in revenue without raising any venture capital or outside funding.

As a self-funded Other Agency SaaS company, Swoon Group has built its business with no outside investment.

Swoon Group Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$0$0.2$0.2$0.4$0.4$0.6$0.6$0.8$0.8$1$12010Source: GetLatka.com
YearRoundAmountValuation% SoldSource

Founder / CEO

Michelle Baker

CEO

Michelle Baker is listed as CEO at Swoon Group.

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Customers

We do not have customer count information for Swoon Group yet.

Swoon Group Employees & Team Size

Swoon Group employs approximately 195 people as of 2026.

Swoon Group Team GrowthReported headcount over time0501001502002502010201220142016201820202022202400195195Source: GetLatka.com
YearMilestoneSource
2024Reached 195 employees (December 2024)
2024Reached 199 employees (July 2024)

Frequently Asked Questions about Swoon Group

What is Swoon Group's revenue?

Swoon Group generates an estimated $59M in annual revenue.

Who founded Swoon Group?

Swoon Group was founded by Michelle Baker.

Who is the CEO of Swoon Group?

The CEO of Swoon Group is Michelle Baker.

How much funding does Swoon Group have?

Swoon Group is bootstrapped and has not raised outside funding.

How many employees does Swoon Group have?

Swoon Group has 195 employees.

Where is Swoon Group headquarters?

Swoon Group is headquartered in Chicago, Illinois, United States.

Compare Swoon Group to the industry

Swoon Group operates across multiple industries. Browse revenue, funding, and growth data for Swoon Group in each sector below.

Data and Sources

All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.

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