Founder Interview Video
How ActiveCampaign Drives 50,000 Monthly Trials With a Three-Channel Growth Engine (Interview with Senior Growth Marketing Manager Casey Hill)
Chapters
- 0:00Intro and ActiveCampaign Revenue Context
- 0:22Guest Introduction: Casey Hill, Senior Growth Marketing Manager
- 1:31Top Three Growth Channels Overview
- 2:29LinkedIn Strategy: Team, Voice of Customer, and Paid
- 3:18Voice of Customer Campaign Mechanics
- 5:15Team LinkedIn Program and Operation LinkedIn
- 6:24Earned Media: Podcast Guesting Strategy
- 8:19How to Pitch Podcast Hosts Effectively
- 11:42Email Newsletter: SaaS Steps Launch
- 13:20Podcast: Angles and Insights Debut
- 14:21KPIs: Revenue Impact, Impressions, and HockeyStack
- 16:09Free Trials and Funnel Role of Content
- 16:45Influencer Marketing: Performance Deal Structure
- 18:17Named Influencers and Video CPM Targets
- 20:00Wrap-Up and Where to Find Casey