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How Addrelevance CEO Peter Coopmans grew Addrelevance to $220K revenue with a 2 person team in 2025.

Addrelevance is an AI-powered solution that reveals what (type of) content drives the decision process of the visitors of your website. This innovative Addrelevance solution goes beyond the usual targeting, segmentation, and personalisation solutions (which are based on context, search and browsing, socio-demographics data, etc.): it identifies the buying decision profile (or decision-making profile) of each website's visitor. These insights enable you to: - serve to each individual the version of an ad that will resonate the most and increase clicks - optimise the landing pages and consumer journeys on a website that convert best (eCommerce) - build email or subscription campaigns that are more successful Using AI and the buying modalities framework, it predicts which version of a digital content, digital ad, or website content will prompt an individual visitor to take action. The outcomes are spectacular: it increases the ad’s relevance, CTR, and conversion rate. eCommerce sites (looking to improve consuler experience and increased conversion, Brands (suffering from low ROI of display advertising), Media agencies (looking to increase campaigns' performance), Publishers (whose business models rely on revenue from digital advertising, and from subscription), and users (overloaded with obtrusive and non-relevant ads), all benefit from this platform.

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Addrelevance Revenue

In 2025, Addrelevance's revenue reached $220K. Since its launch in 2018, Addrelevance has shown consistent revenue growth.

Addrelevance Revenue GrowthReported revenue / ARR by year$0$50K$100K$150K$200K$250K20182019202020212022202320242025$0$220KSource: GetLatka.com
YearMilestone
2025Addrelevance Hit $220k revenue in July 2025
2018Launched with $0 revenue

Addrelevance Valuation, Funding Rounds

Addrelevance's most recent disclosed valuation is $660K.

Addrelevance is a bootstrapped Visitor Behavior Intelligence Software startup. Founded in 2018, Addrelevance has grown to $220K in revenue without raising any venture capital or outside funding.

As a self-funded Visitor Behavior Intelligence Software SaaS company, Addrelevance has built its business with no outside investment.

Addrelevance Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$120182018 cumulative: $0 • 2018 Founded: $02018 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold

Addrelevance Employees & Team Size

Addrelevance employs approximately 2 people as of 2026.

Addrelevance has 2 total employees in different roles and functions.

Addrelevance Team GrowthReported headcount over time011223201820192020202120222023202420250022Source: GetLatka.com
YearMilestone
2025Reached 2 employees (July 2025)

Founder / CEO

Peter Coopmans

Peter Coopmans is listed as Founder / CEO at Addrelevance.

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Customers

We do not have customer count information for Addrelevance yet.

Frequently Asked Questions about Addrelevance

What is Addrelevance's revenue?

Addrelevance generates $220K in revenue.

Who is the CEO of Addrelevance?

The CEO of Addrelevance is Peter Coopmans.

How much funding does Addrelevance have?

Addrelevance raised $0.

How many employees does Addrelevance have?

Addrelevance has 2 employees.

Where is Addrelevance headquarters?

Addrelevance is headquartered in Sint-Truiden, Belgium.

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Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

Addrelevance Revenue 2025: $220K ARR, $660K Valuation