Founder Interview Video
How AdRoll Group's RollWorks Division Surpassed $2M ARR in Its First Months as a SaaS Product (Interview with CEO Toby Gabriner)
Chapters
- 0:00Introduction: Toby Gabriner and AdRoll Group
- 0:41AdRoll Core Business: What It Does and Who It Serves
- 2:00Business Model: Advertising vs. SaaS Hybrid
- 3:41AdRoll Core Business Scale and Global Footprint
- 4:59RollWorks Launch: From ABM to Full B2B Growth Platform
- 8:22RollWorks Pricing: Media Spend and SaaS Contracts
- 10:43RollWorks Customer Growth and Business Unit Scale
- 13:10Churn and AdRoll's Direct-to-Consumer Refocus
- 14:10Funding History: $90M Raised, Last Round in 2014
- 14:26Profitability: Reached in 2017, Continuing in 2018
- 15:04Famous Five: Books, CEOs, Tools and Life
- 15:58Advice to His 20-Year-Old Self: Practicing Patience