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AdRollrevenue & funding

Cross-Channel Advertising Software2300 Harrison Street, San Francisco, CaliforniaFounded 2006

AdRoll rebranded and is now NextRoll. See NextRoll's profile →

AdRoll is a multichannel advertising platform from NextRoll that runs AI-driven display, social, video, mobile and connected-TV campaigns for mid-sized brands, and offers AdRoll ABM (formerly RollWorks) for B2B account-based marketing.

adroll.comLinkedInUpdated Nov 4, 2026
Annual revenue
$300M
Dec 2016 · Press & News
Total raised
$85M
2 rounds
Employees
141–501
Jul 2023

AdRoll revenue

AdRoll's annual revenue was $300M in December 2016 (Press & News), the most recent figure on record.

$0
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$300M
$0
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$100M
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$300M
20062007–1220132014–152016
ReportedFounded 2006 at $0; every reading has its own bar
All 2 revenue readings, with sources
As ofRevenueSource
Oct 2013$100MTechCrunch
Dec 2016$300MPress & News

AdRoll funding rounds & investors

AdRoll has raised $85M across two rounds since 2012. The latest was a $70M Series C in April 2014, led by existing investor Foundation Capital.

DateRoundRaisedLed bySource
Apr 2014Series C$70Mexisting investor Foundation CapitalTechCrunch
Jul 2012Series B$15MFoundation Capital and joined by previous investors Merus Capital and Accel PartnersPR Newswire
Total raised$85M

Interviews with Toby Gabriner

Nathan Latka has interviewed AdRoll once, speaking with Toby Gabriner. Each figure links to the second it was said.

Watch: How AdRoll Group's RollWorks Division Surpassed $2M ARR in Its First Months as a SaaS Product (Interview with CEO Toby Gabriner)

June 2018 · Toby Gabriner, CEO of AdRoll Group

How AdRoll Group's RollWorks Division Surpassed $2M ARR in Its First Months as a SaaS Product (Interview with CEO Toby Gabriner)

  • ProfitableYesWatch at 14:26
  • Average contract$35K per year (RollWorks SaaS contract; his range: thirty-five to forty-five thousand annualized)Watch at 9:54
  • Outside funding$90M raised to date (last round in 2014)Watch at 14:12

Read the interviewWatch

AdRoll CEO, founders & employees

Jared Kopf, Adam Berke, Aaron Bell and Peter Krivkovich founded AdRoll in 2006. Vibhor Kapoor is CEO. AdRoll had 141–501 employees (July 2023).

Also at AdRollValentino Volonghi

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96
147
91
142
170
141
201820192020202120222023
ReportedOne figure per year; a reported figure wins over an estimate

Team mix (Jul 2023): 7 engineers, 49 in sales, 24 in marketing

All 9 headcount readings, with sources
As ofEmployeesSource
Jul 2023141–
Jul 2023501–
2023157–
2022170–
2021142–
Dec 202091–
Jun 2020119–
Dec 2019147–
Dec 201896–

AdRoll FAQ

Is AdRoll still in business?

Yes. AdRoll now operates as NextRoll.

What is AdRoll's revenue?

AdRoll's annual revenue was $300M in December 2016, according to a news report. No later figure is on record.

How much funding has AdRoll raised?

AdRoll has raised $85M across two funding rounds. The latest was a $70M Series C in April 2014, led by existing investor Foundation Capital.

Is AdRoll profitable?

AdRoll was profitable in June 2018, as Toby Gabriner said on camera.

How many employees does AdRoll have?

Two counts from July 2023 put AdRoll's headcount at 141 and 501.

Who founded AdRoll?

Jared Kopf, Adam Berke, Aaron Bell and Peter Krivkovich founded AdRoll in 2006.

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How this page is sourced

3 said on camera · 4 from public sources. Founder figures link to the second they were said; public figures name their source; estimates are marked EST and say whose they are. Not financial advice.

Updated Nov 4, 2026Data disclaimerReport a correctionClaim this profile