Founder Interview Video
How Adthena Reached $7.5M ARR and 200+ Enterprise Customers in 2018 (Interview with Ian O'Rourke)
Chapters
- 0:02Introduction and Background
- 0:38What Adthena Does and Revenue Model
- 1:37Average Contract Value and Customer Profile
- 2:00Company Founding and Early Days
- 2:25Funding History and Investor Mel Morris
- 3:22Team Size and Inside Sales Structure
- 5:11Sales Rep Quotas and Comp Plans
- 6:52Customer Count, ARR and Growth Rates
- 8:20Growth Drivers: New Customers vs Expansion
- 9:42Churn and Revenue Retention
- 10:45CAC and LTV to CAC Ratio
- 12:57Cash Flow, Rule of 40 and US Data Costs
- 15:00Famous Five Rapid Fire