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Founded 2012


2018 Revenue






About Adthena

Adthena is your secret weapon for search, giving your business unrivaled competitor insight. See what Adthena can do for you - book your demo today!

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Adthena CEO Ian O'Rourke on 12/01/2020

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69-85 Tabernacle Street EnglandUnited Kingdom

Adthena Revenue vs Funding



In 2018, Adthena revenue run rate hit $7.5M in revenue.


Funding History

Adthena has raised a total of $5.0M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundTotalValuation


Adthena has 200 customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$37.5K10 month payback period024681012


Adthena has an annual churn rate of 10.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Adthena has 107 employees. They have 27 sales reps that carry a quota, an engineering team of 14 and a marketing team of 5.


Total Team Size



14 (13%)


27 (25%)


5 (5%)


Ian O'Rourke

Ian has been involved in technology businesses and start-ups for over 22 years and has built businesses in Australia, Taiwan, Silicon Valley and the UK. One of these, Oovie, became Australia’s largest DVD kiosk operator before being acquired by Hoyts, the country’s top entertainment group. Another venture, Treeview Estates, has created a 148-home retirement village outside of Sydney. Formerly Ian was based in San Francisco heading Asian sales for Intershop, an eCommerce software start-up. From the early stages through a successful Nasdaq IPO and beyond. He established Intershop’s Asian operations growing sales from zero to US$8m in under three years. Ian has grown Adthena since 2012 to its current position as the premier global provider of competitive intelligence. Recent key achievements include a growth rate up from 50% to greater than 100% and a 92% increase in sales value as well as staff engagement scores exceeding 80%. Ian has also secured significant investment from Candy Crush entrepreneur Mel Morris, who now brings unmatched experience to Adthena’s board as it expands its operations in the US, UK and Australia. Ian likes to foster a culture of great products, getting things done, responsibility, freedom and continuous improvement. While Adthena itself has won many major industry awards, Ian’s entrepreneurial determination has also been recognised with the Developing Entrepreneur Award at the WCIT Enterprise Awards – commonly regarded as the ‘Oscars for technology entrepreneurs’. A double graduate of the University of Queensland, Ian is also a fluent Chinese speaker having lived and studied in Taiwan. He is married with two children and is an avid rock climber.


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Frequently Asked Questions about Adthena

When was Adthena founded?

Adthena was founded in 2012.

Who is the CEO of Adthena?

The CEO of Adthena is Ian O'Rourke

How many employees does Adthena have?

Adthena has 107 employees.

How much revenue does Adthena generate?

Adthena generates $7.5M in revenue.

How much funding does Adthena have?

Adthena has raised $5.0M.

Where is Adthena headquarters?

Adthena is headquartered at 69-85 Tabernacle Street EnglandUnited Kingdom

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