Adthena revenue hit $7.5M in 2023
Adthena generates revenue from 200 customers
How did Latka collect this data?
Latka collected this data by interviewing Adthena CEO Ian O'Rourke on Aug 15, 2018
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Adthena
69-85-Tabernacle Street, England, EC2A 4BD, United Kingdom
How Adthena hit $7.5M revenue and 200 customers in 2018.
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2012
Founded
$7.5M
2018 Revenue
YOY
$23.3M
Funding
Adthena Revenue
In 2018, Adthena revenue run rate hit $7.5M in revenue.
-
2018
Adthena hit $7.5M in revenue in 2018
-
2012
Adthena launched in 2012 with $0 revenue
Adthena Funding History
-
2019 Venture Round
Adthena raised a Venture Round of $5M in September, 2019
-
2019 Series A
Adthena raised a Series A of $14M in March, 2019
-
2016 Venture Round
Adthena raised a Venture Round of $2.8M in August, 2016
-
2015 Seed Round
Adthena raised a Seed Round of $1.5M in April, 2015
| FUNDING DATE | ROUND | AMOUNT | VALUATION |
|---|---|---|---|
| September, 25 2019 | Venture Round | $5M | - |
| March, 13 2019 | Series A | $14M | - |
| August, 09 2016 | Venture Round | $2.8M | - |
| April, 13 2015 | Seed Round | $1.5M | - |
Team
Adthena has 105 total employees and 27 sales reps that carry a quota. They have 200 customers an engineering team of 14 and a marketing team of 5.
| DISTRIBUTION | QTY |
|---|---|
| Total team size | 105 |
| Engineer | 14(13%) |
| Sales | 27(26%) |
| Marketing | 5(5%) |
Founder / CEO
Ian O'Rourke
Ian has been involved in technology businesses and start-ups for over 22 years and has built businesses in Australia, Taiwan, Silicon Valley and the UK. One of these, Oovie, became Australia’s largest DVD kiosk operator before being acquired by Hoyts, the country’s top entertainment group. Another venture, Treeview Estates, has created a 148-home retirement village outside of Sydney. Formerly Ian was based in San Francisco heading Asian sales for Intershop, an eCommerce software start-up. From the early stages through a successful Nasdaq IPO and beyond. He established Intershop’s Asian operations growing sales from zero to US$8m in under three years. Ian has grown Adthena since 2012 to its current position as the premier global provider of competitive intelligence. Recent key achievements include a growth rate up from 50% to greater than 100% and a 92% increase in sales value as well as staff engagement scores exceeding 80%. Ian has also secured significant investment from Candy Crush entrepreneur Mel Morris, who now brings unmatched experience to Adthena’s board as it expands its operations in the US, UK and Australia. Ian likes to foster a culture of great products, getting things done, responsibility, freedom and continuous improvement. While Adthena itself has won many major industry awards, Ian’s entrepreneurial determination has also been recognised with the Developing Entrepreneur Award at the WCIT Enterprise Awards – commonly regarded as the ‘Oscars for technology entrepreneurs’. A double graduate of the University of Queensland, Ian is also a fluent Chinese speaker having lived and studied in Taiwan. He is married with two children and is an avid rock climber.
Q&A
What's your age?
47
Favorite online tool?
Seven Geese
Favorite book?
Hard thing about hard things
Favorite CEO?
Ben Horowitz
Advice for 20 year old self
How to take a more mature view of things
Customers
Adthena has 200 customers.
Lifetime Months
120
x
Monthly ARPU
$3.1K
=
Lifetime Dollar
$375K
Acquisition Cost
$30K
Average Annual Price
$37.5K
Churn
Adthena has an annual churn rate of 10%.
Gross Annual Dollar Churn
-10%
Annual Dollar Expansion
10%
Net Revenue Retention
100%
Adthena Executives
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Ian O'Rourke | CEO | ian.orourke@adthena.com | - |
Adthena Employees
| Name | Position | Working Email | Personal Email |
|---|---|---|---|
| Ian O'Rourke | CEO | ian.orourke@adthena.com | - |
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Frequently Asked Questions about Adthena
When was Adthena founded?
Adthena was founded in 2012.
How much revenue does Adthena generate?
Adthena generates $7.5M in revenue.
Who is the CEO of Adthena?
The CEO of Adthena is Ian O'Rourke.
How much funding does Adthena have?
Adthena raised $23.3M.
How many employees does Adthena have?
Adthena has 105 employees.
Where is Adthena headquarters?
Adthena is headquartered at 69-85-Tabernacle Street, England, EC2A 4BD, United Kingdom
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