logo
logo

Adthena revenue is $7.5 million

Adthena team size is 105 employees


How did Latka collect this data?

Play

Latka collected this data by interviewing Adthena CEO Ian O'Rourke on 04/13/2015

Watch the podcast
logo

Adthena

69-85-Tabernacle Street

linkedinwebsite

How Adthena hit $7.5M Revenue with 200 customers in 2022.

Adthena is your secret weapon for search, giving your business unrivaled competitor insight. See what Adthena can do for you - book your demo today!

Founded

2012

Founded

Revenue

$7.5M

2022 Revenue

YOY
-----

YOY

Funding

$23.3M

Funding


Adthena Revenue

In 2022, Adthena revenue run rate hit $7.5M in revenue.

  • 2018

    Adthena hit $7.5M in revenue in 2018

  • 2012

    Adthena launched in 2012 with $0 revenue

$7.5M

Adthena Funding History

Why are so many SaaS founders taking money from Founderpath.com instead of VC`s?

  • 2019 Venture Round

    Adthena raised a Venture Round of $5M

  • 2019 Series A

    Adthena raised a Series A of $14M

  • 2016 Venture Round

    Adthena raised a Venture Round of $2.8M

  • 2015 Seed Round

    Adthena raised a Seed Round of $1.5M

FUNDING DATEROUNDAMOUNTVALUATION
09/25/2019 Venture Round $5M
03/13/2019 Series A $14M
08/09/2016 Venture Round $2.8M
04/13/2015 Seed Round $1.5M

Team

Adthena has 105 total employees and 27 sales reps that carry a quota. They have 200 customers an engineering team of 14 and a marketing team of 5

20182019202024▲8▲
DISTRIBUTIONQTY
Total team size
105
Engineer
14(13%)
Sales
27(26%)
Marketing
5(5%)

CEO/Founder

Ian O'Rourke

Ian has been involved in technology businesses and start-ups for over 22 years and has built businesses in Australia, Taiwan, Silicon Valley and the UK. One of these, Oovie, became Australia’s largest DVD kiosk operator before being acquired by Hoyts, the country’s top entertainment group. Another venture, Treeview Estates, has created a 148-home retirement village outside of Sydney. Formerly Ian was based in San Francisco heading Asian sales for Intershop, an eCommerce software start-up. From the early stages through a successful Nasdaq IPO and beyond. He established Intershop’s Asian operations growing sales from zero to US$8m in under three years. Ian has grown Adthena since 2012 to its current position as the premier global provider of competitive intelligence. Recent key achievements include a growth rate up from 50% to greater than 100% and a 92% increase in sales value as well as staff engagement scores exceeding 80%. Ian has also secured significant investment from Candy Crush entrepreneur Mel Morris, who now brings unmatched experience to Adthena’s board as it expands its operations in the US, UK and Australia. Ian likes to foster a culture of great products, getting things done, responsibility, freedom and continuous improvement. While Adthena itself has won many major industry awards, Ian’s entrepreneurial determination has also been recognised with the Developing Entrepreneur Award at the WCIT Enterprise Awards – commonly regarded as the ‘Oscars for technology entrepreneurs’. A double graduate of the University of Queensland, Ian is also a fluent Chinese speaker having lived and studied in Taiwan. He is married with two children and is an avid rock climber.

Q&A

What`s your age?

47

Favorite online tool?

Seven Geese

Favorite book?

Hard thing about hard things

Favorite CEO?

Ben Horowitz

Advice for 20 year old self

How to take a more mature view of things


Customers

Adthena has 200 customers.

Lifetime Months

120

x

Monthly ARPU

$3.1K

=

Lifetime Dollar

$375K

Acquisition Cost

$30K

Average Annual Price

$37.5K

$0$37.5K10 month payback period024681012
$0$37.5K10 month payback period024681012

Churn

Adthena has an annual churn rate of 10.00%.

-100-500%50100

Gross Annual Dollar Churn

-10.00%

Annual Dollar Expansion

10.00%

Net Revenue Retention

100.00%


About Adthena

Monthly Revenue

$625K

-

Total Expenses

$0.0

=

Net Income

$0.0

EBIDTA Margin

0.0%

+

YOY Growth

0.0%

=

Rule of 40

0


Adthena Board of Directors

NamePosition

Adthena Executives

NamePosition
Ian O'Rourke CEO

Adthena Employees

NamePosition
Ian O'Rourke CEO

Frequently Asked Questions about Adthena

When was Adthena founded?

Adthena was founded in 2012.

How much revenue does Adthena generate?

Adthena generates $7.5M in revenue.

Who is the CEO of Adthena?

The CEO of Adthena is Ian O'Rourke.

How much funding does Adthena have?

Adthena was raised $23.3M.

How many employees does Adthena have?

Adthena has raised 105 employees.

Where is Adthena headquarters?

Adthena headquater is at United Kingdom