Adthena logo
Founded 2012

Adthena

2018 Revenue

$7.5M

YOY

Funding

$5.0M

Overview

About Adthena

Adthena is your secret weapon for search, giving your business unrivaled competitor insight. See what Adthena can do for you - book your demo today!

Monthly Revenue

$625.0K

Total Expenses

$625.0K

=
Net Income

$0.0

Ebidta Margin

0.00%

+
YOY Growth

=
Rule of 40

0


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Adthena CEO Ian O'Rourke on 08/15/2018.

Watch the podcast


Headquarters

69-85 Tabernacle Street EnglandUnited Kingdom

Adthena Revenue vs Funding

$Funding$Revenue

Revenue

In 2018, Adthena revenue run rate hit $7.5M in revenue.

$7.5M

Funding History

Adthena has raised $5.0M.

Funding DateRoundTotalValuation
08/15/2018$5.0M

Customers

Adthena has 200 customers.

Lifetime Months

120

×
Monthly ARPU

$3.1K

=
Lifetime Dollars

$375.0K


Acquisition Cost

$30.0K

Average Annual Price

$37.5K

$0$37.5K10 month payback period024681012

Churn

Adthena has an annual churn rate of 10%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-10.00%

Annual Dollar Expansion

10.00%

Net Revenue Retention

100.00%

Team

Employees

Adthena has 80 employees..

2018
DistributionQty

Other

68

Engineers

0

Quota Carrying

12 (15%)

CEO/Founder

Ian O'Rourke

Ian has been involved in technology businesses and start-ups for over 22 years and has built businesses in Australia, Taiwan, Silicon Valley and the UK. One of these, Oovie, became Australia’s largest DVD kiosk operator before being acquired by Hoyts, the country’s top entertainment group. Another venture, Treeview Estates, has created a 148-home retirement village outside of Sydney. Formerly Ian was based in San Francisco heading Asian sales for Intershop, an eCommerce software start-up. From the early stages through a successful Nasdaq IPO and beyond. He established Intershop’s Asian operations growing sales from zero to US$8m in under three years. Ian has grown Adthena since 2012 to its current position as the premier global provider of competitive intelligence. Recent key achievements include a growth rate up from 50% to greater than 100% and a 92% increase in sales value as well as staff engagement scores exceeding 80%. Ian has also secured significant investment from Candy Crush entrepreneur Mel Morris, who now brings unmatched experience to Adthena’s board as it expands its operations in the US, UK and Australia. Ian likes to foster a culture of great products, getting things done, responsibility, freedom and continuous improvement. While Adthena itself has won many major industry awards, Ian’s entrepreneurial determination has also been recognised with the Developing Entrepreneur Award at the WCIT Enterprise Awards – commonly regarded as the ‘Oscars for technology entrepreneurs’. A double graduate of the University of Queensland, Ian is also a fluent Chinese speaker having lived and studied in Taiwan. He is married with two children and is an avid rock climber.


CEO Q&A

What's your age?

47

Favorite online tool?

Seven Geese

Favorite book?

Hard thing about hard things

Favorite CEO?

Ben Horowitz

Advice for 20 year old self

How to take a more mature view of things


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Frequently Asked Questions about Adthena

When was Adthena founded?

Adthena was founded in 2012.


Who is the CEO of Adthena?

The CEO of Adthena is Ian O'Rourke


How many employees does Adthena have?

Adthena has 80 employees.

How much revenue does Adthena generate?

Adthena generates $7.5M in revenue.


How much funding does Adthena have?

Adthena has raised $5.0M.


Where is Adthena headquarters?

Adthena is headquartered at 69-85 Tabernacle Street EnglandUnited Kingdom

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