Founder Interview Video
How Alleyoop Grew to 40 Customers and a Team of 70 with a Bootstrapped Demand Generation Model (Interview with Founder Stephen Hays)
Chapters
- 0:01Introduction and Alleyoop Overview
- 0:33Working with DiscoverOrg
- 1:20How Alleyoop Scaled DiscoverOrg's SDR Function
- 3:11Managing the Risk of Outsourcing Sales
- 4:36Exclusivity and Client Loyalty
- 6:58Subscription Model and Service Tiers
- 9:33Average Customer Pricing
- 10:47Customer Count and the Outsourced SDR Model
- 13:44Company Launch and First Customer
- 14:26SEO: Strategic, Not Accidental
- 15:36Team Size, Offices and Churn
- 17:19Expansion Revenue and CAC
- 18:14Famous Five Rapid Fire