Alternative vs G2: Revenue, Funding & Team Size Compared
Alternative generates $4M in revenue; G2 generates $162.9M. G2 is 41× bigger than Alternative by revenue. The table below compares Alternative and G2 on funding, valuation, customers, team size and headquarters — every figure GetLatka has verified for each company.
| Company |  AlternativeThis company |  G2 |
|---|---|---|
| Revenue | $4M | $162.9M |
| Valuation | Not disclosed | $1.1B |
| Funding raised | $5M | $257.6M |
| Customers | 10 | 3.5K |
| Team size | 36 | 1.1K |
| Founded | 2021 | 2012 |
| HQ | New York, United States | Chicago, United States |
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Alternative at a glance
Alternative generates $4M in revenue with 36 employees, headquartered in New York, United States.
- Revenue
- $4M
- Funding
- $5M
- Customers
- 10
- Team size
- 36
- Founded
- 2021
Alternative is a B2B payments and sales enablement company founded by Baxter Lanius that offers flexible pay-over-time financing solutions for SaaS and services businesses. The company fronts capital to vendors on day one, collecting…
G2 at a glance
G2 generates $162.9M in revenue with 1.1K employees, headquartered in Chicago, United States.
- Revenue
- $162.9M
- Valuation
- $1.1B
- Funding
- $257.6M
- Customers
- 3.5K
- Team size
- 1.1K
- Founded
- 2012
G2 is a business software review marketplace and data platform co-founded in 2012 by Godard Abel, who serves as CEO. The company operates g2.com, which lists over 100,000 SaaS software products across more than 2,000 categories and…
Other Alternative alternatives
Alternative competes with more than the companies on this page. Browse the full alternative lists to compare revenue, funding and team size across the category.
Alternative vs G2: frequently asked questions
Is Alternative or G2 bigger?
G2 is the bigger company by revenue, at $162.9M against $4M for Alternative.
How much revenue does Alternative make?
Alternative generates $4M in annual revenue with a team of 36.
How much revenue does G2 make?
G2 generates $162.9M in annual revenue with a team of 1.1K.
How much funding has Alternative raised?
Alternative has raised $5M in total funding since it was founded in 2021.
How much funding has G2 raised?
G2 has raised $257.6M in total funding since it was founded in 2012.