Last updated
The closest alternatives to G2 are TrustRadius and Trustpilot. G2 generates $162.9M in revenue with 1.1K employees. Every one of the 20 alternatives below is compared with G2 on revenue, funding, customers, team size and founding year.
G2 is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.
| Company |  G2This company |  TrustRadius |  Trustpilot |  Redbrick |  Intuit Mailchimp |  Jotform | Jotform |  Enghouse Systems |  Link Development |  Typeform |
|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | $162.9M | $21.1M | $225.8M | $152.2M | $180.1M | $144.9M | $144.9M | $144.7M | $143.3M | $141.1M |
| Valuation | $1.1B | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed |
| Funding raised | $257.6M | $25.1M | $179.7M | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | Not disclosed | $186.9M |
| Customers | 3K | 72 | Not disclosed | 10K | 140M | 500K | 500K | Not disclosed | Not disclosed | 125K |
| Team size | 1.1K | 117 | 1.1K | 107 | 1.6K | 500 | 500 | 1.3K | 1.3K | 728 |
| Founded | 2012 | 2012 | 2007 | 2011 | 2001 | 2006 | 2006 | 1984 | 1996 | 2012 |
| HQ | Chicago, United States | United States | Denmark | Canada | United States | United States | United States | Canada | United Arab Emirates | Spain |
United States · Survey Software
TrustRadius is the most trusted review platform for business technology. We help buyers make confident decisions with in-depth reviews and ratings from real users. We also help vendors engage and convert buyers by…
Denmark · Survey Software
Developer of a SaaS independent online review platform designed to make the Internet economy more transparent. The company's online review platform connects businesses with customers by collecting reviews, automate a…
Canada · Survey Software
Redbrick Technologies Inc. is a privately held software holding company based in Victoria, British Columbia, dedicated to “Building software for digital entrepreneurs.” Through results-driven marketing and a centralized…
United States · Survey Software
The Mailchimpossibilities are endless when you create, automate, and optimize your marketing with Mailchimp.
United States · Survey Software
Jotform is a bootstrapped online form builder founded in 2006 that has grown to more than 10 million registered users without taking a single dollar of outside investment. The company operates on a freemium model…
United States · Survey Software
Jotform is a bootstrapped online form builder founded in 2006 that has grown to more than 10 million registered users without taking a single dollar of outside investment. The company operates on a freemium model…
Canada · Survey Software
Enghouse Systems Limited is a leading global provider of enterprise software solutions serving a variety of distinct vertical markets. Its strategy is to build a larger and more diverse software company through…
United Arab Emirates · Survey Software
Link Development is a global technology solutions provider leading the digitalization of private and public sectors. We drive the business transformation of our customers by delivering integrated, inventive and…
Spain · Survey Software
Typeform is a Barcelona-founded software company that builds conversational data-collection products, most notably its flagship online form builder. The company was founded in 2011 by two co-founders, David Okuniev and…
United States · Survey Software
MetricStream simplifies Governance, Risk, and Compliance (GRC) with purpose-built AI-first Risk, Compliance, Audit, CyberGRC, Third-party Risk, and Resilience products on a single low-code / no-code GRC cloud platform…
United States · Survey Software
A B2B music company delivering a full-stack solution for all business music needs to help amplify brands
United States · Survey Software
EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and…
United States · Survey Software
Today’s markets demand new research methods. Sago, formerly Schlesinger Group, is the global research and data partner that connects business questions to human answers. Backed by our history, global reach, and…
Argentina · Survey Software
Nuvemshop provides entrepreneurs and SMBs with the tools to set up, manage, and promote their online business easily from any device.
Nuvemshop | Tiendanube revenue & fundingG2 vs Nuvemshop | Tiendanube
United States · Survey Software
Marigold is a leading cross-channel marketing platform, with solutions for email, SMS, loyalty, and personalization, helping brands transform their relationships with customers. As the trusted partner behind the world’s…
United States · Survey Software
The world of medicine is forever evolving, with new demands and challenges around every corner. We're always looking ahead to bring tomorrow's solutions to today's providers. Some might call it foresight or innovation…
United States · Survey Software
Contentstack is a headless content management system (CMS) that helps businesses manage and deliver digital content across various channels and devices. The platform provides tools for content creation, collaboration…
United States · Survey Software
Lob automates direct mail for modern businesses, offering a programmable infrastructure with direct mail and address verification APIs to streamline marketing campaigns.
United States · Survey Software
Owner.com is a vertical software-as-a-service platform serving independent restaurants in the United States. The company was founded in 2018 under the name Placepull and rebranded to Owner.com in 2021. It targets a…
Sweden · Survey Software
Cint is a global leader in research and measurement technology. We connect brands, researchers, academics, or anyone with a question, to the world’s largest network of over 800 suppliers, representing millions of…
Abel did not name direct G2 competitors by name during this interview. He did reference Gartner as the incumbent analyst model that G2 was built to disrupt, noting that at his first company it took nine years to appear in a Gartner report and twelve years to become the Gartner leader. He framed G2 as a faster, more democratic alternative driven by actual user reviews rather than analyst opinion.
Abel also referenced Apttus as a competitor to SteelBrick during the SteelBrick era, describing them as the bad guys in contrast to SteelBrick's customer-first culture. This is Abel's characterization of a prior competitive dynamic and is not a current G2 competitive comparison.
G2 ranks #9 of 363 Survey Software companies by annual revenue, putting it in the top 2% of the market.
Customers G2 has named publicly in interviews, filings and case studies.
| Date | Round | Amount | Valuation |
|---|---|---|---|
| Jun 2021 | Series D | $157M | $1.1B |
| Oct 2018 | Series C | $55M | $450M |
| May 2017 | Series B | $30M | Not disclosed |
| Dec 2016 | Venture | $4.3M | Not disclosed |
| Jul 2015 | Series A | $7M | Not disclosed |
| May 2014 | Series A | $2.3M | Not disclosed |
| Feb 2013 | Seed | $2M | Not disclosed |
G2 Revenue: From a $55M Run Rate to an Estimated $162.9M
G2's revenue reached an estimated $162.9M in 2024, per GetLatka's database. The last CEO-confirmed marker: Godard Abel's July 2022 pledge to Nathan Latka that G2 would break $100M ARR by year-end, off a ~$55M Series D run rate.
The closest alternatives to G2 are TrustRadius and Trustpilot. This page compares each of them with G2 on revenue, funding, customers and team size.
TrustRadius is the closest alternative to G2, generating $21.1M in revenue. Which alternative fits best depends on budget and company size, so compare all 20 alternatives above before choosing.
G2 generates $162.9M in revenue.
G2 has raised $257.6M in funding.
G2 has 3K customers.
Yes. G2 generates $162.9M in revenue versus $21.1M at TrustRadius.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
