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G2 Alternatives & Competitors

The closest alternatives to G2 are TrustRadius and Trustpilot. G2 generates $162.9M in revenue with 575 employees. Every one of the 2 competitors below is compared with G2 on revenue, funding, customers, team size and founding year.

G2 at a glance

Revenue
$162.9M
Valuation
$1.1B
Funding
$257.6M
Customers
3.5K
Team size
575
Founded
2012

G2 vs its top alternatives

G2 is pinned as the first column so every figure is read against it. Blank cells are figures we have not verified, never zeros.

G2 compared with its top alternatives on revenue, funding, customers and team size
CompanyG2 logoG2This companyTrustRadius logoTrustRadiusTrustpilot logoTrustpilot
Revenue$162.9M$21.1M$225.8M
Valuation$1.1BNot disclosedNot disclosed
Funding raised$257.6M$25.1M$179.7M
Customers3.5K72Not disclosed
Team size5751171.1K
Founded201220122007
HQChicago, United StatesUnited StatesDenmark

G2 competitors ranked

TrustRadius logo

1. TrustRadius

United States · Survey Software

TrustRadius is the most trusted review platform for business technology. We help buyers make confident decisions with in-depth reviews and ratings from real users. We also help vendors engage and convert buyers by…

TrustRadius revenue & fundingG2 vs TrustRadius

Revenue
$21.1M
Funding
$25.1M
Customers
72
Team size
117
Trustpilot logo

2. Trustpilot

Denmark · Survey Software

Developer of a SaaS independent online review platform designed to make the Internet economy more transparent. The company's online review platform connects businesses with customers by collecting reviews, automate a…

Trustpilot revenue & fundingG2 vs Trustpilot

Revenue
$225.8M
Funding
$179.7M
Team size
1.1K

How G2 compares

Abel named Vendr as a competitor in the SaaS spend-management space, noting that Vendr had recently raised additional capital and had strong momentum in contract negotiation services. Abel characterized Vendr as more full-service, focused on negotiating SaaS contracts, while positioning G2 Track as differentiated by its data benchmarks and real-time API connections. These characterizations of Vendr reflect Abel's own framing and are not company-confirmed figures or statements from Vendr.

Abel also referenced ZoomInfo as an example of a large software vendor listed across approximately 30 categories on G2, illustrating the complexity of the taxonomy rather than positioning ZoomInfo as a direct competitor. No other competitors were named in the interview.

G2 vs the Survey Software market

G2 ranks #9 of 362 Survey Software companies by annual revenue, putting it in the top 2% of the market.

Companies tracked
362
Median revenue
$2.5M
Median funding
$10.6M
Median team size
20

Who uses G2

Customers G2 has named publicly in interviews, filings and case studies.

  • ServiceNow
  • free_tools

G2 funding

G2 funding rounds with amount raised and valuation
DateRoundAmountValuation
Jun 2021Series D$157M$1.1B
Oct 2018Series C$55M$450M
May 2017Series B$30MNot disclosed
Dec 2016Venture$4.3MNot disclosed
Jul 2015Series A$7MNot disclosed
May 2014Series A$2.3MNot disclosed
Feb 2013Seed$2MNot disclosed

G2 competitors FAQ

Who are G2's competitors?

The closest alternatives to G2 are TrustRadius and Trustpilot, all active in Survey Software. This page compares each of them with G2 on revenue, funding, customers and team size.

What is the best alternative to G2?

TrustRadius is the closest alternative to G2, generating $21.1M in revenue. Which alternative fits best depends on budget and company size, so compare all 2 competitors above before choosing.

How much revenue does G2 generate?

G2 generates $162.9M in revenue.

How much funding has G2 raised?

G2 has raised $257.6M in funding.

How many customers does G2 have?

G2 has 3.5K customers.

Is G2 bigger than TrustRadius?

Yes. G2 generates $162.9M in revenue versus $21.1M at TrustRadius.