Survey SoftwareChicago, IllinoisFounded 2012
G2 is a software marketplace and peer review platform founded in 2012 and headquartered in Chicago.
G2's last reported revenue was $80M in March 2022 (Godard Abel on camera). GetLatka estimates it at about $162.9M a year (October 2024). G2 is #42 on the Latka Top. The Latka Top ranks the 1,372 companies Nathan Latka has interviewed by revenue.
| As of | Revenue | Source |
|---|---|---|
| Oct 2019 | $40M | – |
| 2021 | $55M | Calculated from what Godard Abel saidWatch at 9:26 |
| 2022 | $100M | Godard Abel on cameraWatch at 9:36 |
| Mar 2022 | $80M | Godard Abel on cameraWatch at 4:12 |
| Nov 2023 | $112.9MEST. | GetLatka estimate |
| Oct 2024 | $162.9MEST. | GetLatka estimate |
– source not recorded
G2 is privately held, so there is no G2 stock to buy. Investors valued it at $1.1B in its June 2021 Series D, led by Permira's growth fund.
Valuation history$1.1B Series D 2021$450M Series C 2018
G2 has raised $257.6M across seven rounds since 2013. The latest was a $157M Series D in June 2021, led by Permira's growth fund.
| Date | Round | Raised | Valuation | Led by | Source |
|---|---|---|---|---|---|
| Jun 2021 | Series D | $157M | $1.1B | Permira's growth fund | PR Newswire |
| Oct 2018 | Series C | $55M | $450M | IVP | Research |
| May 2017 | Series B | $30M | – | Accel | TechCrunch |
| Dec 2016 | Venture | $4.3M | – | SEC filing | |
| Jul 2015 | Series A | $7M | – | Pritzker Group Venture Capital | Research |
| May 2014 | Series A | $2.3M | – | TechCrunch | |
| Feb 2013 | Seed | $2M | – | PR Newswire | |
| Total raised | $257.6M |
Nathan Latka has interviewed G2 4 times, speaking with Godard Abel. Each figure links to the second it was said.
Watch: How G2 Closed In on $100M ARR With 7 Million Monthly Active Users in 2022 (Interview with CEO Godard Abel)July 2022 · Godard Abel, Co-Founder and CEO
Watch: How G2 Reached $80M ARR and 3,000 Software Vendor Customers (Talk by CEO Godard Abel)March 2022 · Godard Abel, CEO
Watch: G2 on Track to Break $100m ARR 2022, $60m+ Today at $1.1b ValuationOctober 2021
Watch: Today G2 Is Worth $1b. What happened 24 months ago?October 2019
Growth tactics they described: Free ToolsWatch at 10:35App ExchangesWatch at 19:20
G2 competes most directly with Trustpilot and TrustRadius.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Trustpilot | $225.8M | $179.7M | 1,143 | – | 2007 |
| G2 | $162.9M | $257.6M | 1,092 | 3K | 2012 |
 TrustRadius | $18M | $25.1M | 117 | 72 | 2012 |
Tim Handorf and Tim Kopp founded G2 in 2012. G2 has 1,092 employees (November 2025, LinkedIn), up from 936 a year earlier.
BoardAdam Koopersmith, Arun Mathew, Tom Eggemeier, Jules Maltz, Meagen Eisenberg
InvestorsJake Storm
Also at G2Rachael B, Sinead ODonovan, Ira Weiss, Jason Green, Banks Concepcion, Thibaut Souyris, Albert Magsano, Stuart Larkins, Laura Krajewski, Matthew Miller
| As of | Employees | Source |
|---|---|---|
| Nov 2025 | 1,092 | |
| Oct 2024 | 936 | |
| Nov 2023 | 936 | – |
| Mar 2022 | 650 | Godard Abel on cameraWatch at 23:42 |
| 2022 | 575EST. | en.wikipedia.org estimatemost recent independently-sourced figure |
| Nov 2021 | 500 | – |
| Oct 2021 | 500 | – |
| Nov 2020 | 445 | – |
| Dec 2018 | 468 | – |
GetLatka estimates G2's revenue at about $162.9M a year (October 2024). The last reported figure was $80M in March 2022, as Godard Abel said on camera.
Investors valued G2 at $1.1B in its June 2021 Series D, led by Permira's growth fund, according to PR Newswire.
G2 has raised $257.6M across seven funding rounds. The latest was a $157M Series D in June 2021, led by Permira's growth fund.
G2 is privately held. Its lead investors include Accel, IVP and Permira's growth fund.
G2 has 1,092 employees as of November 2025, according to LinkedIn.
Tim Handorf and Tim Kopp founded G2 in 2012.
10 said on camera · 9 from public sources · 3 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice. The Latka Top ranks the private, operating companies Nathan Latka has interviewed by the latest revenue figure on each profile, reported or estimated; equal figures share a rank.
Updated Oct 5, 2026Data disclaimerReport a correctionClaim this profile
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