G2 revenue hit $84M in 2023

G2 generates revenue from 3500 customers

How did Latka collect this data?


Latka collected this data by interviewing G2 CEO Godard Abel on Jul 27, 2022

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100 S Wacker Dr, Suite 600, Chicago, Illinois, 60606, United States


How G2 hit $84M revenue and 3.5K customers in 2023.

G2 is a business software and services review platform that helps businesses make informed decisions about the software tools they need. The platform provides unbiased and authentic user reviews, as well as expert insights and ratings, to help businesses choose the right software solution for their needs. G2 covers a wide range of categories, including marketing, sales, customer service, finance, and HR, among others. The company was founded in 2012 and is headquartered in Chicago, Illinois. It has become a popular resource for businesses looking to research and evaluate software tools and services.






2023 Revenue






G2 Revenue

In 2023, G2 revenue run rate hit $84M in revenue.

  • 2023

    G2 hit $112.9M in revenue in 2023

  • 2022

    G2 hit $84M in revenue in 2022

  • 2022

    G2 hit $84M in revenue in 2022

  • 2021

    G2 hit $60M in revenue in 2021

  • 2021

    G2 hit $60M in revenue in 2021

  • 2021

    G2 hit $55.7M in revenue in 2021

  • 2019

    G2 hit $40M in revenue in 2019

  • 2012

    G2 launched in 2012 with $0 revenue

G2 Funding History

  • 2021 Series D

    G2 raised a Series D of $157M at a $1.1B valuation in June, 2021

  • 2018 Series C

    G2 raised a Series C of $55M at a $450M valuation in October, 2018

  • 2017 Series B

    G2 raised a Series B of $30M in May, 2017

  • 2016 Venture Round

    G2 raised a Venture Round of $4.3M in December, 2016

  • 2015 Series A

    G2 raised a Series A of $7M in July, 2015

  • 2014 Series A

    G2 raised a Series A of $2.3M in May, 2014

  • 2013 Seed Round

    G2 raised a Seed Round of $2M in February, 2013

June, 22 2021 Series D $157M $1.1B
October, 11 2018 Series C $55M $450M
May, 23 2017 Series B $30M -
December, 16 2016 Venture Round $4.3M -
July, 29 2015 Series A $7M -
May, 15 2014 Series A $2.3M -
February, 18 2013 Seed Round $2M -


G2 has 936 total employees and 145 sales reps that carry a quota. They have 3,500 customers an engineering team of 150 and a marketing team of 57.

Total team size

Founder / CEO

Godard Abel

Entrepreneur delivering success to B2B tech buyers and vendors via G2.com marketplace...and supporting ThreeKit in building the world's most amazing 3D visual selling platform. Previously built cloud CPQ software pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce). Following the conscious path to reach the PEAK in my work, personal, and family life.


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G2 has 3.5K customers.

Lifetime Months



Monthly ARPU



Lifetime Dollar


Acquisition Cost


Average Annual Price



G2 has an annual churn rate of 20%.

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention


G2 Executives

Name Position Working Email Personal Email
Godard Abel CEO godard@g2.com -
Rachael B Executive Assistant Office of the CEO - -
Laura Krajewski Account Executive lkrajewski@g2.com -

G2 Employees

Name Position Working Email Personal Email
Godard Abel CEO godard@g2.com -
Tim Handorf Co-Founder, President thandorf@g2.com thandorf@bigmachines.com
Patrick Barnes Senior Director of Product - -
Rachael B Executive Assistant Office of the CEO - -
Merry M Privacy Cybersecurity Market Research Analyst - merry.marwig@gmail.com
Morgan Walton-McNeal Customer Support Consultant - -
Michael Fauscette Chief Research Officer mfauscette@g2.com mfauscette@gmail.com
Kyle Miller Enterprise Sales Director kmiller@g2.com swiveljet@aol.com
Jesse Rowe Head of Growth Marketing jesse.rowe@g2.com -
Eddie Shleyner Lead Copywriter - eddieshleyner@gmail.com
Kelsey Aldon Global People Partner kaldon@g2.com -
Banks Concepcion Manager Commercial Sales bconcepcion@g2.com banks.concepcion@gmail.com
Thibaut Souyris Guest Writer - tsouyris@hotmail.com
Mark Myers Co-Founder, Head of Product Design mark@g2.com dog.otter@gmail.com
Albert Magsano Software Consultant - -
Laura Krajewski Account Executive lkrajewski@g2.com -
Sara Rossio Chief Product Officer sara.rossio@g2.com -
Michael Wheeler Chief Technology Officer michael@g2.com michael.wheeler@tapjoy.com
Mike Weir Chief Revenue Officer mike.weir@g2.com mikedweir21@gmail.com
Sinead ODonovan Associate Office of the CEO sodonovan@g2.com -
Praveen Nune Sr. Director Strategy Ops pnune@g2.com praveen.nune@gmail.com
Rosie Greaves Content Contributor - -
Matthew Miller Market Research Analyst AI Analytics mmiller@g2.com -
Jake Storm Investor - -

G2 Board of Directors

Name Position Working Email Personal Email
Tim Kopp Investor, Board Member tim@g2.com tkopp@exacttarget.com
Godard Abel Chief Executive Officer, Co-Founder, Board Member - -
Ira Weiss Board Observer - ira.weiss@chicagobooth.edu
Adam Koopersmith Board Member - adam@newworldvc.com
Jason Green Board Observer - jgreen@emcap.com
Arun Mathew Board Member - -
Tim Kopp Board Member - tbkopp@icloud.com
Tom Eggemeier Board Member - -
Jules Maltz Board Member jules@ivp.com -
Stuart Larkins Board Observer - stuart.larkins@gmail.com
Meagen Eisenberg Board Member - -
Tim Handorf Board Member tim@g2.com -

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Frequently Asked Questions about G2

When was G2 founded?

G2 was founded in 2012.

How much revenue does G2 generate?

G2 generates $84M in revenue.

Who is the CEO of G2?

The CEO of G2 is Godard Abel.

How much funding does G2 have?

G2 raised $257.6M.

How many employees does G2 have?

G2 has 936 employees.

Where is G2 headquarters?

G2 is headquartered at 100 S Wacker Dr, Suite 600, Chicago, Illinois, 60606, United States