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How AppCard CEO Yair Goldfinger grew AppCard to $13.1M revenue with a 119 person team in 2025.

Founded in 2011 by the team behind ICQ, Dotomi and Jajah—and backed by Peter Thiel, (via Founders Fund), Eric Schmidt (via Innovation endeavors) and Jerry Yang, AppCard disrupts traditional retail sales with its global platform for data-driven marketing. We analyze, target, and engage your customers to increase their lifetime value. The AppCard Dashboard offers brick and mortar businesses greater insight into the health of their business than ever before. AppCard’s patented technology captures 100% of item-level transaction data, in real time, and works with any POS system. AppCard delivers actionable insight to business owners via the AppCard Dashboard, where users have access to over 100 reports detailing transactions and product sales across locations. By adding an AppCard Rewards Program, business owners are able to also capture customer identities and associate them with item-level transaction data. Combining customer identities with real-time transaction data allows business owners to truly know their customers, and to provide a personalized, customer-centric experience. AppCard’s data-driven marketing campaigns automatically deliver the right message, to the right customer, at the right time, via SMS, email, or in-app push notifications.

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AppCard Revenue

In 2025, AppCard's revenue reached $13.1M. Since its launch in 2011, AppCard has shown consistent revenue growth.

AppCard Revenue GrowthReported revenue / ARR by year$0$3M$6M$9M$12M$15M20112013201520172019202120232025$0$13MSource: GetLatka.com
YearMilestone
2025AppCard Hit $13.1m revenue in July 2025
2011Launched with $0 revenue

AppCard Valuation, Funding Rounds

AppCard's most recent disclosed valuation is $39.3M.

AppCard has completed 2 disclosed funding rounds.

AppCard Capital Raised & ValuationCumulative capital raised and post-money valuation by roundCapital raised (cum.)Valuation$0$6M$12M$18M$24M$30M2011201220132014201520162011 cumulative: $0 • 2011 Founded: $02013 cumulative: $7M • 2011 Founded: $0 • 2013 Series A: $7M2016 cumulative: $27M • 2011 Founded: $0 • 2013 Series A: $7M • 2016 Series B: $20M$27M2011 Founded: $0 valuationSource: GetLatka.com
YearRoundAmountValuation% Sold
2016Series B$20M--
2013Series A$6.5M--

AppCard Employees & Team Size

AppCard employs approximately 119 people as of 2026.

AppCard has 119 total employees in different roles and functions.

AppCard Team GrowthReported headcount over time02550751001252011201320152017201920212023202500119119Source: GetLatka.com
YearMilestone
2025Reached 119 employees (July 2025)

Founder / CEO

Yair Goldfinger

Yair Goldfinger is listed as Founder / CEO at AppCard.

Q&A

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Customers

We do not have customer count information for AppCard yet.

Frequently Asked Questions about AppCard

What is AppCard's revenue?

AppCard generates $13.1M in revenue.

Who is the CEO of AppCard?

The CEO of AppCard is Yair Goldfinger.

How much funding does AppCard have?

AppCard raised $0.

How many employees does AppCard have?

AppCard has 119 employees.

Where is AppCard headquarters?

AppCard is headquartered in New York, NY, United States.

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Compare AppCard to the industry

AppCard operates across multiple industries. Browse revenue, funding, and growth data for AppCard in each sector below.

Source Attribution

Source: all data was collected from GetLatka company research and founder interviews. Revenue, funding, team, and customer figures are presented as company-reported or GetLatka-estimated metrics where the profile data identifies them that way.

Company data last updated .

AppCard Revenue 2025: $13.1M ARR, $39.3M Valuation