Founder Interview Video
How Appify Grew ARR to $1M and Average Contract Value to $125K in Under Two Years (Interview with CEO Jen Grant)
Chapters
- 0:00Introduction and Guest Background
- 0:23Recap of 2020 Interview: 45 Customers and $200K ARR
- 0:32The Pivot from SMB to Enterprise
- 0:54ARPU Growth from $400 to $10K and $125K ACV
- 1:26How Enterprise Sales Cycles Changed the Business
- 7:07Current Customer Count: 15 Enterprise Accounts
- 7:36Seat-Based Expansion and Landing Bigger Deals
- 9:23Team Size: 35 People and a Lean Sales Motion
- 9:51OEM Channel Partnership with CSG
- 10:40White-Label Strategy and Staying Lean
- 11:02Funding and Runway Planning
- 12:05Offshore Engineering in Bangalore
- 12:33Challenges of Hiring in India
- 14:03Famous Five Rapid-Fire Questions