Apptimize logo
Founded 2014


2018 Revenue






About Apptimize

Learn how forward-thinking product teams fuel data-driven growth through Apptimize's Mobile A/B Testing and Release Management platform.

Monthly Revenue


Total Expenses


Net Income


Ebidta Margin


YOY Growth

Rule of 40


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Apptimize CEO Nancy Hua on 12/01/2020

Watch the podcast


330 Townsend Street San FranciscoCaliforniaUnited States

Apptimize Revenue vs Funding


Apptimize Revenue

In 2018, Apptimize revenue run rate hit $6.0M in revenue.


Apptimize Valuation and Funding History

Apptimize has raised a total of $20.0M.

Why are so many SaaS founders taking money from instead of VC's?
Funding DateRoundTotalValuation


Apptimize has 100 customers.

Lifetime Months


Monthly ARPU


Lifetime Dollars


Acquisition Cost


Average Annual Price


$0$60.0K1 month payback period024681012


Apptimize has an annual churn rate of 10.00%

Churn vs Expansion

Gross Annual Dollar Churn


Annual Dollar Expansion


Net Revenue Retention




Apptimize has 45 employees. They have 3 sales reps that carry a quota, an engineering team of 8 and a marketing team of 1.


Total Team Size



8 (18%)


3 (7%)


1 (2%)


Nancy Hua


What's your age?


Favorite online tool?

21:00 Salesloft

Favorite book?

Hard thing about hard things

Favorite CEO?

Brad from Talkable

Advice for 20 year old self

Start company sooner

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Frequently Asked Questions about Apptimize

When was Apptimize founded?

Apptimize was founded in 2014.

Who is the CEO of Apptimize?

The CEO of Apptimize is Nancy Hua

How many employees does Apptimize have?

Apptimize has 45 employees.

How much revenue does Apptimize generate?

Apptimize generates $6.0M in revenue.

How much funding does Apptimize have?

Apptimize has raised $20.0M.

Where is Apptimize headquarters?

Apptimize is headquartered at 330 Townsend Street San FranciscoCaliforniaUnited States

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