San Francisco, California, United States
Superwall is a mobile paywall infrastructure company that enables app developers to add subscription paywalls in two lines of code and then run advanced experiments to optimize conversion rates. Founded by Jake Mor alongside co-founder Brian Anglin, the company serves roughly 2,000 to 3,000 customers and reported $3.6 million in annual recurring revenue as of mid-2025, processing an estimated $25 to $50 million in customer revenue per month across its platform. The company operates a two-tier model: a self-serve startup plan with usage-based pricing and a managed growth plan where pricing is negotiated individually. Average revenue per customer runs approximately $1,000 per month, though the median sits closer to $200 to $300, reflecting a long tail of smaller apps alongside a handful of high-volume accounts. Superwall has raised a total of $7.5 million, including a $2 million seed round and approximately $800,000 rolled over from Mor's prior venture, Fitness AI. The platform powers more than 100 million paywall views per month and drives an estimated 4 to 5 million new subscriber conversions monthly across its customer base. A new demand-score feature in public beta, which uses proprietary signals to assign each end user a personalized pricing tier, has shown revenue lifts of roughly 30 percent for growth-plan customers in the $5,000 to $10,000 monthly recurring revenue range.
- Revenue
- $3.6M
- Customers
- 2K
- Year founded
- 2021
- Funding
- $6.3M
- Team size
- 12
- Growth
- 188%
