Avify Revenue, Valuation & Funding (2024)

Avify generated an estimated $159.2K in annual revenue in 2024.

Avify was generating approximately $3,000 to $3,500 in monthly recurring revenue as of May 2022, equivalent to roughly $42,000 on an annualized basis. Pedro Gutierrez told Latka that the company had around 100 customers at the time, though early beta testers were paying an evergreen price of $29 per month while new customers acquired from May 2022 onward were paying the standard $49 per month rate, which explains the gap between the customer count and the implied MRR.

Avify had more than 100 customers as of May 2022. The standard pricing is $49 per month for the basic plan. The company also introduced a super basic plan priced at $499, described by Gutierrez as intended for merchants testing a product with fewer than 10 orders. Early beta testers were grandfathered into an evergreen price of $29 per month, which Gutierrez said was the reason actual MRR was below what a straight 100-customer-times-$49 calculation would suggest.

The product is sold as a monthly subscription. Seats per account and free-tier details were not discussed in the interview beyond the pricing tiers described above.

Avify generates revenue through monthly software subscriptions. The basic plan is priced at $49 per month, a super basic plan is available at $499 (described as a one-time or entry-level option for low-volume sellers), and early beta testers hold an evergreen rate of $29 per month. The company does not appear to offer a free tier based on the interview.

Gross monthly churn was 1.5 percent as of May 2022. Gutierrez noted that some of that churn was intentional: the team identified customers who were paying but not actively using the platform and encouraged them to leave in order to improve cohort quality. Month-over-month growth was running at 22 to 25 percent. Gutierrez said the target was to reach breakeven within 15 months of the pre-seed close. CAC, LTV, gross margin, burn rate, and runway were not stated as specific figures in the interview, though Gutierrez indicated customer acquisition was being driven primarily through free workshops rather than paid channels.

Avify had 12 full-time team members as of May 2022, including four co-founders and eight additional employees. Six of the 12 were engineers. Gutierrez said the team was planning to add two more people in sales and marketing the week following the interview. The full team transitioned from the agency to Avify in January 2022 after Gutierrez announced the pivot at a November 2021 town hall.