Each Tuesday, we reverse-engineer a real SaaS company's revenue, profit, CAC, funnels, and its top growth tactic.
Sign up to access all features
Sign up with GoogleSign up with LinkedInAlready have an account? Log in
GetLatka is trusted by 200k+ founders, researchers, and marketers.
No contracts, cancel at any time
United States
Valuation
$6.6M
Provider of search engine and comparison shopping services. The company offers research information, such as buying guides, product reviews, articles, forums, and other shopping information for making buying decisions and online purchasing.
Last updated
In 2021, Become, Inc.'s revenue reached $2.2M. Since its launch in 2004, Become, Inc. has shown consistent revenue growth.
Become, Inc. reached a $6.6M valuation in 2025, set during its M&A Offer round.
| Year | Round | Amount | Valuation | % Sold | Source |
|---|---|---|---|---|---|
| 2025 | M&A Offer | - | $6.6M | - |
CEO
Michael is a technology hedge fund manager and investor with over 30 years of experience in technology. Michael founded several Silicon Valley Internet startups including mySimon.com which was sold to CNET for $700 million.
| Question | Answer |
|---|---|
| What's your age? | - |
| Favorite online tool? | - |
| Favorite book? | - |
| Favorite CEO? | - |
| Advice for 20 year old self | - |
Become, Inc. serves 200K customers.
Become, Inc. employs approximately 26 people as of 2026, including 1 sales reps that carry a quota. It serves 200K customers that rely on its solutions.
Become, Inc. generates $2.2M in revenue.
Become, Inc. was founded by Michael Yang.
The CEO of Become, Inc. is Michael Yang.
Become, Inc. raised $0.
Become, Inc. has 26 employees.
Become, Inc. is headquartered in United States.
All figures on this page are taken directly from interviews or are estimates from public sources and proprietary models. Not financial advice. Read full disclaimer.
Claim this profile
Discovered Labs is an AI-native agency specializing in Answer Engine Optimization (AEO) and Search...
Developer of cloud-based collaboration software intended to promote the transformation of software...
Enterprise-grade banking APIs
Developer of a medical device security software designed to provide cyber security solutions across...
2021 Revenue
$2.2M
Customers
200K
Funding
$0
Avg ACV
$11
Team
26
Founded
2004
| Year | Milestone | Source |
|---|---|---|
| 2021 | Become, Inc. Hit $2.2m revenue in April 2021 | |
| 2004 | Launched with $0 revenue |
| Year | Milestone | Source |
|---|---|---|
| 2021 | Reached 26 employees (April 2021) |
If you're the CEO and would like to join the podcast, please DM Nathan Latka on LinkedIn.
