Founder Interview Video
How Better Agency Reached $1M ARR and 260 Customers While Bootstrapped (Interview with Co-Founder Will Shaw)
Chapters
- 0:00Introduction and Background
- 0:29Product Evolution and AMS Launch
- 1:57Pricing and ARPU Growth
- 2:50Customer Count and ARR Milestone
- 3:06Bootstrapping and the Angel Round
- 3:22Raise Size and Valuation
- 7:09Paid Advertising Strategy
- 7:44Trial Conversion and Onboarding
- 9:21Affiliate Program Details
- 10:45Churn and Net Dollar Retention
- 12:04CAC, LTV and Payback Period
- 14:13Team Size and Sales Rep Quota
- 15:00Equity and Cap Table
- 16:09Famous Five and Closing Thoughts