How Birdsi Technologies CEO Ramzey Nassar grew Birdsi Technologies to $1.5M revenue and 80 customers in 2024.

guys Jerry have any launches first company made some money made half a million here lost 300 Grand now built an agency launched five years ago the agency processed 75 million bucks of AD dollars last year across 120 clients he kept on average seven percent of that so call or sorry five to seven percent of that so caught you know about five million bucks of Revenue last year team of 30 on the agency and then they said you know what let's start building software they got five full-timers building software right now they've convinced agency customers to already start contractually paying for that it's already at about a 1.2 million run right it's called bird's eye dot IO BR b-i-r-d-s-i dot i o hey folks my guest today is Ramsey nasar he is the CEO and founder of Birdseye dot IO spelled b-i-r-d-s-i dot IO he's an experiencer entrepreneur with deep Proficiency in building High Caliber teams to scale uh hyper growth digital brands did over a decade of technology technology and digital marketing experience and is an elite internet entrepreneur and CEO having enabled his companies and hundreds of businesses owners to surpass seven eight and nine figures in online revenues all right Ramsay you ready to take us to the top yes sir all right so what does bird's eye do who are you selling to so we are a b2p identity resolution platform um we are building a uh B to B to C identity graph what that actually means is we've engineered our own pixel uh and if you run advertising on the internet you're going to want it um what we do is we de-anonymize Anonymous web traffic we turn them into powerful retargeting audiences and we basically recapture a lot of lost data that we've been trusting you know the Facebook uh pixel Tick Tock pixel Google tag manager Etc to pick up but due to all the data privacy kind of um legislation but also you know moving targets as to what's happening in that World um we've decided uh on top of my advertising agency to build our own kind of proprietary uh analytics um and attribution tool um so how does it work I mean I've tested a bunch of these tools where it basically says you know hey Nathan we'll give you the email the person on your site from their IP address they don't even have to create an account that way you can email them and get them to like sign up you know they're rarely accurate right so what are you doing differently so I've been uh building internet companies for a decade now uh I have a couple of exits under my belt and there's always a commonality right um Big Data if you have data you are in a better and more advantageous position so we've been testing this product over the past year and a half we're still kind of in its early stages it's not even open to the public um what we're doing you know differently is we're building a fingerprinting technology so it's a little bit more complex than just an IP address there are more things that we gather upon the website login or visit um like what um mobile ad identifiers hashed emails IP address device information screen size resolution audio fingerprint visual fingerprint so basically the browser omits a signal anytime it interacts with um uh uh you know a device and vice versa and what we've been able to do is have multiple factors in addition to IP address which can kind of corroborate who that person is and in the background we have a lot of these data feeds essentially um alongside open web information that exists and we're stitching together who that visitor is so for the professional side of things we are sharing you know the pii if you will the personally identifiable information oh what's going on there YouTube good to see you guys now imagine this you love watching these interviews with SAS Founders but imagine if we took all of the valuation data out from over 2807 interviews I've done manually saves you a lot of time well we've done this we've built the into the beautiful interface inside of founder path check this out I'll show you how you can access this in a second but you log in you connect your stripe account you see your valuation real time you can see what it changed over the past 88 days and even set goals for evaluation this year now the secret valuation is there's many different ways to value a SAS business so the reason you're going to see three or four different evaluations inside of your founder path dashboard this is all free by the way is because depending on who's doing the buying of your SAS company you're going to get a different valuation a VC is going to pay a different valuation private Equity Firm is different if you're going to do a minority sale that's different and if you sell the whole business that's a different valuation you can see all those when I hover over here here right so the teal is what a VC would pay yellow is what private equity and red is if you sold the whole thing outright now what's cool about this is this is not built off random data again you guys hear these interviews on YouTube all these datas are built from real-time valuation data points Founders share with us on the show so traction 1.2 million seed round 3.7 raise they sold 22 percent of their business go in here and filter by the event maybe you only want to see companies that have sold the whole business well here are a bunch that have been acquired the valuation and the multiple maybe you're going out right now and you're raising your seed round well go in here and look at all this recent seed deals that went down what they raised what valuation they raised at and what percent that they sold there's never been a larger data set of SAS valuation than what you can get now inside of founder path and we're thrilled to bring it to you all right we're gonna go back to the YouTube video here in a second but if you want to check this tool out if you want to jump in and sign up you can check it out for free to get your valuation at this link this link founderpath.com forward slash products forward slash evaluations or if you go to founderpath.com and hover over products click on get your valuation here and go ahead and sign up to give it a whirl again all that valuation data live right inside the platform I hope to see you there all right let's jump back into the interview how do you get that though everyone listening to this right now I was thinking gdpr Europe lawsuits they're thinking Google Chrome's not going to let people just pull PPI off off the screen I mean how do you get around all this yeah so I mean it's definitely a moving uh Target since we've started um but we are blessed to have several in-house councils on the project and also we're doing everything in a very privacy first way so you know there's a lot of like B2B companies out there that exist that you can buy their data or license their data right you know rocket reach seamless.ai clearbit there's several of them that exist out there and a lot of them use the same kind of waterfall of vendors that exists but what they're not doing is they're not tying the Professional Profile with the consumer profile that's what we're doing and what we're doing to stay privacy compliant I don't know what that means I don't know what that means let's say Nathan at founderpath.com visits a website you're basically saying you have a way to tie Nathan at founderwap.com to nathanlock gmail.com correct how through a lot of data science and Big Data interesting what what's the metric you track to track like you know basically accuracy on that what's your hit rate um right now we're averaging at around 50 percent uh to the sake of de-anonymized traffic but for the consumers we are not giving you their email addresses what we're doing is we're encrypting it and we're allowing you to upload those back into the ad Networks to have more powerful targetable audiences a more effective look-alike audiences which should drop your cost per click increase conversions Etc right so custom audiences which then you build lookalikes off of the cool things is we're also tying analytics and attribution behind that so it's kind of the perfect marriage of who's on the website and then their click Journey as they enter the website leave the website come back a month later um and you know ultimately tracking what got them to convert yeah yeah very interesting I think what's interesting about the story is more about how you're approaching this versus what it actually is today so you have successful exits uh we'll dive into those in a second but it sounds like you really are building this out of your agency talking about the agency when did it when did it launch yeah we started the agency about five years ago it's called doe media um d-o-u-g-h-d-o-e so it stands for data over ego oh nice and uh we're really just a world-class full funnel uh direct response advertising agency we've uh you know spent well over 150 million dollars um that's all time managed through the platform yeah yeah and um in 2020 uh I guess 2022 or 2023 uh we surpassed just you know over 75 million dollars just in that year so that statistic isn't even updated so last year you did 75 million bucks in ad spend management through the platform right and we generated around 600 million excluding our newest and largest client Alibaba and do you take do you how do you price your fee is it pays to percent up to 75 million exactly we just take a percent or a fixed retainer whichever is greater essentially interesting so what did that percentage generally average out to on the 75 million three four percent um on average it's like seven to eight percent okay so what is that you guys did about five and a half six million in Revenue last year labor take yeah yeah that's pretty good okay and how many folks were on the team uh right...