Birdsi Technologies Revenue (2024)

Birdsi Technologies generated an estimated $1.5M in annual revenue in 2024.

Birdsi reported an annualized revenue run rate of approximately $1.2 million as of January 2023, generated entirely from 80 agency clients paying monthly fees during a closed beta. Nassar confirmed the figure directly, noting that the average monthly ticket was $500, with pricing ranging from $500 to $1,000 per month depending on website traffic volume. Some clients with higher traffic, such as those receiving 5 million unique visitors per month, pay above that range.

As of January 2023, Birdsi had 80 clients paying monthly fees during its closed beta, all of whom were existing clients of Doe Media, the agency Nassar operates. The pixel had been installed on 18 client websites at the time of the interview. Nassar stated that all 80 clients had already committed contractually and were paying monthly, not on annual prepayment terms.

Pricing is dynamic and based on website traffic volume. The average monthly ticket was $500, with a stated range of $500 to $1,000 per month per client. High-traffic clients, such as those with 5 million unique visitors per month, pay above the stated range. There is no free tier mentioned in the interview. Nassar described the 80 signed clients as representing a cross-sell from the agency's 120-client base, implying a cross-sell rate of approximately 67 percent, though he noted the $3 million year-one revenue target assumed growth beyond the existing agency client base.

Birdsi operates as a software-as-a-service business with monthly subscription pricing tied to client web traffic volume. The company does not charge annual contracts; clients pay month to month and can cancel by uninstalling the pixel. The average revenue per client is approximately $500 per month, or $6,000 annually, based on Nassar's stated average ticket.

The company was incubated inside Doe Media, Nassar's advertising agency, and the agency's existing client relationships provided the initial customer base. Nassar framed the model as a way to increase the effective margin on agency relationships by layering a software fee on top of existing media management fees. He noted that agency margins at Doe Media run 50 to 55 percent, and suggested that adding the Birdsi technology layer could push blended margins higher, though no specific combined margin figure was stated.

The hit rate for de-anonymizing traffic was stated at approximately 50 percent of traffic processed, meaning roughly half of anonymous visitors are matched to a profile. The company's deanonymization approach encrypts consumer email addresses rather than exposing them directly, uploading encrypted identifiers back into ad networks to build custom and lookalike audiences. Burn rate, runway, CAC, LTV, and gross margin for Birdsi as a standalone entity were not discussed in the interview.

Birdsi had a team of five full-time employees as of January 2023, described by Nassar as primarily engineers. Equity-based roles also exist for a fractional CTO and a chief data operations officer, who hold small ownership stakes in the company rather than being counted among the five full-time headcount.

Doe Media, the parent agency, operates separately with a team of approximately 30 people based in the United States.