Federspiel identified the Salesforce AppExchange ecosystem as the primary competitive and distribution environment. He mentioned Hopin, Visible, and events.com as companies in the broader event management space that, according to Federspiel, were receiving what he described as irrational valuations at the time of the interview. These figures and characterizations are Federspiel's opinions and are not confirmed figures from those companies.
On the payments infrastructure side, Federspiel described the competitive landscape as one where most gateways can handle basic charges and refunds but lack capabilities such as webhook-based reconciliation with large JSON payloads processed in order, or mobile SDKs for EMV-certified card readers. He cited Stripe as a strong partner rather than a competitor, noting Stripe's global reach and developer resources as reasons Blackthorn.io chose integration over building its own processor. Federspiel also referenced bill.com's acquisition of Divvy as a comparable transaction in the payments space, noting that Divvy had processed approximately $4 billion in volume and was acquired for roughly $2.2 billion to $2.6 billion, though these are figures Federspiel cited from memory about a third-party transaction and are not company-confirmed data.