Founder Interview Video
How Blackthorn.io Reached $14M ARR with 630 Customers Across Payments and Events on Salesforce (Interview with Founder and CEO Chris Federspiel)
Chapters
- 0:00Introduction and Revenue Overview
- 0:56Finding Focus: Higher Ed and Nonprofit
- 2:29Building and Killing Nine Products
- 4:02Org Chart and Leadership Structure
- 5:24Acquiring PCIFi to Expand the Product Suite
- 6:51Acquiring Texty for SMS Capability
- 7:33Partnership Lessons and What Did Not Work
- 8:12Stripe Revenue Share and System Integrators
- 9:04Charitable Giving and Company Culture
- 10:10Pricing Strategy and Raising Prices
- 12:27Packaging and Telling the Customer Story
- 13:58Key Metrics: Customers, Payments Processed, SMS Sent
- 14:20Key Takeaways and Closing Advice