Founder Interview Video
How Booty Bands & Barbells Hit $5.5M in 2020 Revenue and 50,000 Lifetime Customers (Interview with CEO Jay Crew)
Chapters
- 0:00Introduction and Brand Overview
- 0:42How the Business Started and Product Evolution
- 1:06First Dollar of Sales and Funding History
- 1:31Revenue Breakdown and Steel Cost Pressure
- 2:24Fitness App Metrics and Growth
- 2:51Cumulative Customer Count Since 2017
- 3:23Customer Acquisition and CAC
- 4:07Average Order Value and Margins
- 5:30Debt Financing vs. Giving Up Equity
- 5:57Raising $2.2M — No Closed Term Sheets
- 6:32Why Raise Now and Use of Capital
- 7:16Customer Demographics and Funnel Strategy
- 8:55Upsell and Cross-Sell Approach
- 9:50Cap Table and Equity Split
- 11:31Team Size and Structure
- 11:51Famous Five Rapid Fire