Founder Interview Video
How Brandwatch Reached $50M Revenue and Nearly 1,500 Customers by 2018 (Interview with CEO Giles Palmer)
Chapters
- 0:00Introduction and Company Overview
- 0:37Business Model and Revenue Model
- 1:07Tracking Brand Conversations and Signals
- 2:44Customer Size and Average Contract Value
- 3:17Why Brandwatch Did Not Sell in 2012
- 5:10Current Scale: Customers, Revenue and Team
- 6:12Funding History and Infrastructure Costs
- 7:28Churn, Retention and Net Revenue Retention
- 9:50BuzzSumo Acquisition: Rationale and Details
- 15:59Market Consolidation and M&A Landscape
- 17:22CAC, Marketing Team and Website Traffic
- 18:52Lifetime Value and Customer Tenure
- 19:37Famous Five: Books, CEOs and Habits