Analytics PlatformsSovereign House, Church Street, Brighton, England, United KingdomFounded 2005
Brandwatch was acquired by Cision in 2021.
Brandwatch is a Brighton-based social intelligence company founded in August 2007 by Giles Palmer, who serves as CEO.
Brandwatch's annual revenue was $120M in February 2021, its last figure before Cision bought it (source not recorded). That is up 14% from $105.1M a year earlier.
| As of | Revenue | Source |
|---|---|---|
| 2017 | $50M | Giles Palmer on cameraWatch at 5:30 |
| Feb 2018 | $50M | – |
| Sep 2019 | $82.1M | – |
| Jun 2020 | $105.1M | – |
| Feb 2021 | $120M | – |
– source not recorded
Cision owns Brandwatch. It bought the company in February 2021 for $450M.
Brandwatch has raised $63.9M across six rounds since 2006. The latest was a $33M Series C in October 2015.
| Date | Round | Raised |
|---|---|---|
| Oct 2015 | Series C | $33M |
| May 2012 | Series B | $22M |
| Mar 2012 | Venture | $6M |
| Nov 2010 | Series A | $1.5M |
| Dec 2007 | Angel | $712.3K |
| May 2006 | Angel | $652.9K |
| Total raised | $63.9M |
Nathan Latka has interviewed Brandwatch once, speaking with Giles Palmer. Each figure links to the second it was said.
Watch: How Brandwatch Reached $50M Revenue and Nearly 1,500 Customers by 2018 (Interview with CEO Giles Palmer)February 2018 · Giles Palmer, Founder and CEO
Growth tactics they described: Organic SEOWatch at 18:13
Brandwatch competes most directly with Sprinklr, Sprout Social, Hootsuite, ReviewTrackers and 2 others.
| Company | Revenue | Funding | Employees | Customers | Founded |
|---|---|---|---|---|---|
 Sprinklr | $857.2M | $428.5M | 4,503 | 1.8K | 2009 |
 Sprout Social | $457.6M | – | 1,217 | 34K | 2010 |
 Hootsuite | $400M | $279.9M | 900 | 18M | 2008 |
| Brandwatch | $120M | $63.9M | 492 | 1.5K | 2005 |
 ReviewTrackers | $11.4M | $17.7M | 58 | 1K | 2012 |
 Eclincher | $5.7M | – | 41 | 5K | 2012 |
 Brand24 | $2.4M | $984.9K | 96 | 2K | 2010 |
Giles Palmer founded Brandwatch in 2005 and led it as CEO. Brandwatch had 492 employees (December 2020).
BoardSam Brooks, Laurence Garrett, Alex Dunsdon
Team mix (Dec 2020): 91 engineers, 58 in sales, 41 in marketing
| As of | Employees | Source |
|---|---|---|
| Dec 2020 | 492 | – |
| Jun 2020 | 520 | – |
| Jun 2020 | 517 | – |
| Dec 2019 | 506 | – |
| Feb 2018 | 420 | Giles Palmer on cameraWatch at 5:10 |
Before Cision bought it, Brandwatch's annual revenue was $120M in February 2021 (source not recorded).
Cision owns Brandwatch. It bought the company for $450M in February 2021.
Brandwatch raised $63.9M across six funding rounds before Cision bought it. The last was a $33M Series C in October 2015.
Brandwatch was profitable in February 2018, as Giles Palmer said on camera.
Brandwatch had 492 employees in December 2020.
Giles Palmer founded Brandwatch in 2005.
8 said on camera. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.
Updated Oct 7, 2026Data disclaimerReport a correctionClaim this profile
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