Braze logo
Founded 2011

Braze

2021 Revenue

$200.0M

YOY

100.00%

Funding

$175.1M

How Braze hit $200.0M in Revenue with 1K Customers in 2021.

About Braze

Customer engagement platform

Monthly Revenue

$16.7M

+ $8.3M (100.00%)
Total Expenses

$16.7M

=
Net Income

-$1.0

Ebidta Margin

0.00%

+
YOY Growth

100.00%

=
Rule of 40

100


How did Latka collect this data?

Podcast Youtube video

Latka collected this data by interviewing Braze CEO Bill Magnuson on 06/01/2021

Watch the podcast


Headquarters

318 West 39th Street New YorkNew YorkUnited States
Website

braze.com

$Funding$Revenue

Braze Revenue

In 2021, Braze revenue run rate hit $200.0M in revenue.

67.00%▲100.00%▲$60.0M$100.0M$200.0M

Braze Valuation and Funding History

Braze has raised a total of $175.1M.

Why are so many SaaS founders taking money from Founderpath.com instead of VC's?
Funding DateRoundAmountTotalValuation
10/03/2018Series E$80.0M
08/03/2017Series D$50.0M
05/04/2016Series C$20.0M
10/02/2014Series B$15.0M
11/06/2013Series A$7.6M
03/26/2012Seed Round$1.5M
11/23/2011Seed Round$1.0M

Customers

Braze has 1K customers.

Lifetime Months

240

×
Monthly ARPU

$8.3K

=
Lifetime Dollars

$2.0M


Acquisition Cost

$130.0K

Average Annual Price

$100.0K

$0$100.0K16 month payback period0246810121416

Churn

Braze has an annual churn rate of 5.00%

Churn vs Expansion

-100-500%50100
Gross Annual Dollar Churn

-5.00%

Annual Dollar Expansion

35.00%

Net Revenue Retention

130.00%

Team

Employees

Braze has 705 employees. They have 138 sales reps that carry a quota, an engineering team of 93 and a marketing team of 34.

20182019202051.00%▲31.00%▲
DistributionQty

Total Team Size

705

Engineers

93 (13%)

Sales

138 (20%)

Marketing

34 (5%)

CEO/Founder

Bill Magnuson

As CEO and Cofounder of Braze (formerly Appboy), Bill is humanizing connections between brands and customers at a global scale. By streamlining customers’ past, present, and future data in an interactive feedback loop, Braze allows brands to take immediate actions on insights – creating personalized messaging experiences.


CEO Q&A

What's your age?

31

Favorite online tool?

Greenhouse

Favorite book?

Hard thing about hard things, ,Chrossing the Chasm

Favorite CEO?

0

Advice for 20 year old self

ENjoy the journey!


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Frequently Asked Questions about Braze

When was Braze founded?

Braze was founded in 2011.


Who is the CEO of Braze?

The CEO of Braze is Bill Magnuson


How many employees does Braze have?

Braze has 705 employees.

How much revenue does Braze generate?

Braze generates $200.0M in revenue.


How much funding does Braze have?

Braze has raised $175.1M.


Where is Braze headquarters?

Braze is headquartered at 318 West 39th Street New YorkNew YorkUnited States

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