Centrorevenue & funding

Salesforce AppExchange Apps11 East Madison Street, Chicago, IllinoisFounded 2001

Centro rebranded and is now Basis Technologies. See Basis Technologies' profile →

Centro is a Chicago-based digital media software and services company founded in 2001 by Shawn Riegsecker.

centro.net LinkedInUpdated Oct 7, 2026

Annual revenue: $145.8M; Oct 2024EST.
Total raised: $52.8M; 3 rounds
Employees: 514; Oct 2024
Customers: 1.7K

Centro revenue

Centro has not published its revenue. GetLatka estimates it at about $145.8M a year (October 2024).

$50M

$100M

$142.8M

–

$105.7M

$145.8M

20192020–2220232024

ReportedEstimateOne figure per year; a reported figure wins over an estimate

All 3 revenue readings, with sources

As of	Revenue	Source
Jul 2019	$142.8M	–
Dec 2023	$105.7MEST.	GetLatka estimate
Oct 2024	$145.8MEST.	GetLatka estimate

– source not recorded

Centro funding rounds & investors

Centro has raised $52.8M across three rounds since 2009. The latest was a $30M funding round in May 2015.

Date	Round	Raised
May 2015	Funding round	$30M
Dec 2010	Funding round	$22.5M
Dec 2009	Funding round	$275.2K
	Total raised	$52.8M

Interviews with Shawn Riegsecker

Nathan Latka has interviewed Centro once, speaking with Shawn Riegsecker. Each figure links to the second it was said.

Watch

Shawn Riegsecker, CEO and Founder

How Centro Reached 1,700 Customers and Nearly 700 Employees with $52.5M Raised (Interview with CEO Shawn Riegsecker)

Customers1,700Watch at 11:04
EmployeesJust shy of 700 (expected to hit 700 the next month)Watch at 4:57
Engineers150Watch at 5:14
Sales reps125Watch at 5:14
Outside funding$52.5M (about $55M including the $2M angel round)Watch at 5:45

Read the interview Watch

Centro competitors

Centro competes most directly with Channable, Marin Software and Adverity.

Company	Revenue	Funding	Employees	Customers	Founded
Centro	$145.8M	$52.8M	514	1.7K	2001
Channable	$30.5M	$910.2K	277	–	2014
Marin Software	$16.7M	$99.5M	300	–	2006
Adverity	$15.7M	$167M	286	100	2015

Centro CEO, founders & employees

Shawn Riegsecker founded Centro in 2001 and runs it as CEO. Centro had 514 employees (October 2024, LinkedIn), up from 487 a year earlier.

Shawn RiegseckerFounder & CEO
1 interview

250

500

750

758

921

885

402

435

487

514

2018201920202021202220232024

ReportedOne figure per year; a reported figure wins over an estimate

All 9 headcount readings, with sources

As of	Employees	Source
Oct 2024	514	LinkedIn
Dec 2023	487	LinkedIn
Dec 2022	435	LinkedIn
Dec 2021	402	LinkedIn
Dec 2020	885	–
Jun 2020	905	–
Dec 2019	921	–
Jul 2019	700	–
Dec 2018	758	–

Centro FAQ

Is Centro still in business?

Yes. Centro now operates as Basis Technologies.

What is Centro's revenue?

GetLatka estimates Centro's revenue at about $145.8M a year (October 2024). The company hasn't published its own figure.

How much funding has Centro raised?

Centro has raised $52.8M across three funding rounds. The latest was a $30M funding round in May 2015.

How many employees does Centro have?

Centro had 514 employees in October 2024, according to LinkedIn.

Who founded Centro?

Shawn Riegsecker founded Centro in 2001.

How this page is sourced

5 said on camera · 4 from public sources · 2 estimates. Founder figures link to the second they were said; public figures name their source; estimates are marked EST. and say whose they are. Not financial advice.

Updated Oct 7, 2026Data disclaimer Report a correction Claim this profile