Founder Interview Video
How Centro Reached 1,700 Customers and Nearly 700 Employees with $52.5M Raised (Interview with CEO Shawn Riegsecker)
Chapters
- 0:01Introduction and Company Overview
- 0:25Revenue Model: SaaS vs. Services Split
- 1:00Professional Services Cohort and Churn
- 3:35Pricing Structure: Per-Seat Plus Variable Fee
- 4:57Team Size and Headcount Breakdown
- 5:42Funding History and Capital Strategy
- 7:19Acquisitions: SiteScout and Real Cities
- 11:04Customer Count and Revenue Math
- 12:48Sales Productivity and CAC
- 15:14Cash Flow and Future Raise Plans
- 15:56Secondary Liquidity for Employees and Investors
- 17:01Famous Five: Books, Tools, and Habits
- 19:51Advice to Younger Self