Clatter Revenue (2024)

Clatter is on pace to generate approximately $850,000 in total revenue for full-year 2022, up from $675,000 in total revenue in 2021, representing year-over-year growth of roughly 26 percent. Newman confirmed the 2022 projection in the interview, stating the company was looking at "somewhere probably around $850,000 when the year's done."

Clatter had 10 enterprise customers and approximately 5,000 users as of September 2022. Newman noted that two of the 10 customer accounts are technically separate groups within the same Fortune 25 company that operate independently and are unaware of each other, so he counts them as distinct customers.

Average revenue per user on a monthly basis is $5,000, which Newman confirmed directly. Customers using a single product pay approximately $2,500 per month, while customers using three or four products pay approximately $6,000 per month due to bundle discounting. The largest single customer pays $10,000 per month and uses Clatter on a full-service basis, emailing a project manager several times a week to upload and format slides. Other customers are fully self-serve. No free tier was mentioned in the interview.

Clatter generates revenue through two streams: recurring monthly SaaS subscriptions and professional services delivered via its affiliated agency, Media Tavern. As of September 2022, recurring SaaS revenue represented 71 percent of total revenue, up from 55 percent one year earlier. The remaining 29 percent comes from professional services.

Newman confirmed the company is profitable, projecting approximately $274,000 in net profit for full-year 2022 on projected total revenue of approximately $850,000, implying a profit margin of roughly 32 percent. That calculation is a GetLatka derivation based on figures Newman stated separately; he did not state the margin percentage directly. Cash in the bank stood at $200,000 as of the interview date. The company has no outside debt or equity financing.

Net dollar retention was discussed qualitatively. Newman indicated it is approximately 150 percent, driven primarily by professional services add-ons layered onto base SaaS subscriptions rather than seat expansion alone. Churn, CAC, LTV, gross margin, and burn rate were not discussed in the interview.

Clatter has one full-time employee as of September 2022: Josh Newman himself. Engineering is handled by a subcontracted team based in Poland, sourced through a fractional CTO Newman knows personally in Westport, Connecticut. Professional services work is subcontracted to Media Tavern.

In the most recent full month prior to the interview, Newman paid at least one dollar to eight or nine people in total, including contractors across engineering, professional services, and other functions. No plans to hire full-time employees in the near term were discussed.