Founder Interview Video
How Cledara Grew 5x in 2022 and Closed a $20M Series A to Build the Biggest Software Management Platform (Interview with CEO Cristina Vila)
Chapters
- 0:04Audience Warm-Up: Software Spend Survey
- 0:51What Cledara Customers Spend on Software
- 1:18Cristina Vila and Cledara Introduction
- 2:08Closing the $20M Series A in a Down Market
- 4:05Team Size and US Expansion Strategy
- 6:35Why Cledara Chose Denver
- 8:01US vs European Pricing and Product Bar
- 9:48How Cledara Makes Money: Two Revenue Streams
- 11:06Interchange vs SaaS Revenue Split
- 12:11$500M Volume Target and Debit vs Credit Interchange
- 13:31Interchange Margin Negotiations
- 16:19Growth Target: Minimum 3x in 2023
- 16:35The Four P's Framework
- 17:271,500 Subscriptions Per Day
- 18:14Biggest Software Management Platform by Volume